The Dynamics of the Modern Brewing Industry

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For the past two centuries, brewing has been a constantly innovative and evolving industry, subject to changes in technology, taste and industrial structure. This ground-breaking book is one of the first to examine the industry from the perspectives of economic and business history. It combines chapters on the major European nations with chapters on the United States and Australia.

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Editorial Reviews

Presentations at a September 1994 conference in Milan have been augmented with further contributions to expand the geographical range of the collection of 15 essays. Concentrating on a little studied industry, they find it to be unusually complex, strong on tradition, closely associated with agriculture, heavily regulated, and of considerable economic and technological impact in addition to its social influence. A tasting of topics finds Dutch brewing in the 19th century, the changing taste for beer in Victorian Britain, the mass production of draught and bottled beer in Germany 1880-1914, Irish brewing and the rise of Guinness 1790-1914, and Scottish brewers and beers in imperial and international markets, 1850-1939. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

Table of Contents

List of figures
List of tables
List of maps
Table of measurements
List of contributors
Introduction 1
1 Dutch Brewing in the Nineteenth Century 13
2 The Italian Brewing Industry, c. 1815-1990 32
3 The Danish Brewing Industry after 1880: Entrepreneurs, Market Structure and Technology 59
4 The Mass Production of Draught and Bottled Beer in Germany, 1880-1914: A Note 75
5 Concentration, Diversity and Firm Strategy in European Brewing, 1945-90 80
6 The Changing Taste for Beer in Victorian Britain 93
7 The Irish Brewing Industry and the Rise of Guinness, 1790-1914 105
8 Following the Flag: Scottish Brewers and Beers in Imperial and International Markets, 1850-1939 123
9 The British Brewing Industry, 1945-95 142
10 'Well-Intentioned Meddling': The Beer Orders and the British Brewing Industry 160
11 The American Brewing Industry, 1865-1920 176
12 The American Brewing Industry Since 1920 193
13 The Brewing Industry in Early Australia 213
14 Stability and Change in the Australian Brewing Industry, 1920-94 229
15 The New Zealand Brewing Industry, 1840-1995 247
Bibliography 266
Index 283
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