The Dynamics of the Modern Brewing Industry

by Terry Gourvish (Editor), Richard G. Wilson (Editor)

Overview

For the past two centuries, brewing has been a constantly innovative and evolving industry, subject to changes in technology, taste and industrial structure. This ground-breaking book is one of the first to examine the industry from the perspectives of economic and business history. It combines chapters on the major European nations with chapters on the United States and Australia.

Product Details

ISBN-13:	9780415147057
Publisher:	Taylor & Francis
Publication date:	01/01/1998
Series:	Routledge International Studies in Business History
Pages:	312
Product dimensions:	6.12(w) x 9.19(h) x (d)
Lexile:	1450L (what's this?)

About the Author

Terry Gourvish, Richard G. Wilson

Table of Contents

List of figures, List of tables, List of maps, Table of measurements, List of contributors, Preface, Introduction, 1 DUTCH BREWING IN THE NINETEENTH CENTURY, 2 THE ITALIAN BREWING INDUSTRY, c. 1815–1990, 3 THE DANISH BREWING INDUSTRY AFTER 1880: ENTREPRENEURS, MARKET STRUCTURE AND TECHNOLOGY, 4 THE MASS PRODUCTION OF DRAUGHT AND BOTTLED BEER IN GERMANY, 1880–1914: A NOTE, 5 CONCENTRATION, DIVERSITY AND FIRM STRATEGY IN EUROPEAN BREWING, 1945–90, 6 THE CHANGING TASTE FOR BEER IN VICTORIAN BRITAIN, 7 THE IRISH BREWING INDUSTRY AND THE RISE OF GUINNESS, 1790–1914, 8 FOLLOWING THE FLAG: SCOTTISH BREWERS AND BEERS IN IMPERIAL AND INTERNATIONAL MARKETS, 1850–1939, 9 THE BRITISH BREWING INDUSTRY, 1945–95, 10 ‘WELL-INTENTIONED MEDDLING’: THE BEER ORDERS AND THE BRITISH BREWING INDUSTRY, 11 THE AMERICAN BREWING INDUSTRY, 1865–1920, 12 THE AMERICAN BREWING INDUSTRY SINCE 1920, 13 THE BREWING INDUSTRY IN EARLY AUSTRALIA, 14 STABILITY AND CHANGE IN THE AUSTRALIAN BREWING INDUSTRY, 1920–94, 15 THE NEW ZEALAND BREWING INDUSTRY, 1840–1995, Bibliography, Index

Editorial Reviews

'Each essay provides a wealth of detail. [..] These essays draw on existing research, in several cases making extensive use of material that is not available in English, as well as on contemporary sources. The accessible style of the essays will ensure that they are readily appreciated by undergraduates.' - The Economic History Review

'This is a book of very good parts, which combine to make an even stronger whole. It has to be admitted that students are unlikely to be buying this in great numbers, but their tutors will be adding it to the reading lists.' - Business History Reviews, 1999

'Each essay provides a wealth of detail. These essays draw on existing research, in several cases making extensive use of material that is not available in English, as well as on contemporary sources. The accessible style of the essays will ensure that they are readilt appreciated by undergraduates.' - Economic History Review

From the Publisher

Presentations at a September 1994 conference in Milan have been augmented with further contributions to expand the geographical range of the collection of 15 essays. Concentrating on a little studied industry, they find it to be unusually complex, strong on tradition, closely associated with agriculture, heavily regulated, and of considerable economic and technological impact in addition to its social influence. A tasting of topics finds Dutch brewing in the 19th century, the changing taste for beer in Victorian Britain, the mass production of draught and bottled beer in Germany 1880-1914, Irish brewing and the rise of Guinness 1790-1914, and Scottish brewers and beers in imperial and international markets, 1850-1939. Annotation c. by Book News, Inc., Portland, Or.

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