The E-Commerce Book: Building the E-Empire / Edition 2

The E-Commerce Book: Building the E-Empire / Edition 2

by Steffano Korper, Juanita Ellis
     
 

The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-CommerceSee more details below

Overview

The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing. Key Features The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing.

Key Features

  • The first complete book on deploying an e-commerce solution for small, medium and large businesses
  • Reveals how to open your first e-commerce business and provides a globalized site and deployment planning
  • Walks you through the business aspects of e-commerce and translates these into the overall architecture and design solution
  • Will help any corporation, small business, or entrepreneur to move their company into the 21st century The first complete book on deploying an e-commerce solution for small, medium and large businesses
  • Reveals how to open your first e-commerce business and provides a globalized site and deployment planning
  • Walks you through the business aspects of e-commerce and translates these into the overall architecture and design solution
  • Will help any corporation, small business, or entrepreneur to move their company into the 21st century

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Product Details

ISBN-13:
9780124211612
Publisher:
Elsevier Science & Technology Books
Publication date:
08/01/2000
Series:
Communications, Networking, and Multimedia Series
Edition description:
REV
Pages:
248
Product dimensions:
6.40(w) x 9.33(h) x 0.90(d)

Table of Contents

Foreword

Perface

E-Commerce Overview

Sales and Marketing

Globalization

Company Profiles

Architecture Overview

Commerce Server/Storefront

Vendor Solutions

Payment Systems

Security

Auction Technology

Project Deployment

Consortium

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