The E-Commerce Book: Building the E-Empire / Edition 1

The E-Commerce Book: Building the E-Empire / Edition 1

by Steffano Korper, Juanita Ellis
     
 

ISBN-10: 0124211607

ISBN-13: 9780124211605

Pub. Date: 09/01/1999

Publisher: Elsevier Science & Technology Books

The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce

Overview

The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing. Key Features The E-Commerce Book: Building the E-Empire will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing.

Key Features

  • The first complete book on deploying an e-commerce solution for small, medium and large businesses
  • Reveals how to open your first e-commerce business and provides a globalized site and deployment planning
  • Walks you through the business aspects of e-commerce and translates these into the overall architecture and design solution
  • Will help any corporation, small business, or entrepreneur to move their company into the 21st century The first complete book on deploying an e-commerce solution for small, medium and large businesses
  • Reveals how to open your first e-commerce business and provides a globalized site and deployment planning
  • Walks you through the business aspects of e-commerce and translates these into the overall architecture and design solution
  • Will help any corporation, small business, or entrepreneur to move their company into the 21st century

Product Details

ISBN-13:
9780124211605
Publisher:
Elsevier Science & Technology Books
Publication date:
09/01/1999
Edition description:
Older Edition
Pages:
284
Product dimensions:
6.38(w) x 9.31(h) x 1.13(d)

Table of Contents

1. Set the Vision
2. Know Your Customers
3. Select Your Marketing Strategy and Branding
4. First Impressions are Forever: Build the Best Site Now
5. Keep Your Customers: Invest in Customer Service
6. Choose Fulfillment Channels That Work
7. Choose Effective Payment Systems
8. Know Your Infrastructure
9. Select the Right Commerce Vendor
10. Secure Your Investment: Security Threats and Solutions
11. Get Ready for Wireless
12. Commit to Never-Ending Improvement: Know the Trends and Beat Them

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