The E-Factor: Turning Environmental Responsibility into Good, Green Profits by Joel Makower, Hardcover | Barnes & Noble
The E-Factor: Turning Environmental Responsibility into Good, Green Profits

The E-Factor: Turning Environmental Responsibility into Good, Green Profits

by Joel Makower

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Integrating concern for the environment as a regular business practice can be as economical as it is ecological, maintains Makower ( The Green Consumer ) in this sweeping, dispassionate and heartening survey of ``green'' activity in mainstream industry. He describes official disincentives: corporate managers responsible for industrial pollution draw increasingly stiff jail terms as the FBI joins activists and whistleblowers in tracking down violators. For the most part, however, Makower's approach is positive. He explains how such companies as Lockheed, 3M and Xerox cut toxic emissions, reduce waste and boost energy efficiency. He also salutes the enterprising: a furniture maker incinerates wood scraps and sawdust to heat his plant in winter and cool it in summer; an airline flight attendant organizes an industrywide recycling network. Encouraging environmental responsibility, Makower concludes, brings unexpected benefits in employee morale, public relations and profit margins. Author tour. (Mar.)
Library Journal
The essence of being green is to minimize waste and use of resources. Makower ( The Green Consumer , Viking, 1991, and The Green Commuter , LJ 2/15/92) instructs companies on how to approach the ``environment factor'' in terms of economics, enforcement, empowerment, education, efficiency, and excellence. Using an anecdotal format, he quotes executives and describes programs that allow companies to comply. Much of Makower's attention goes to potential cost savings, a subject near and dear to the heart of executives. Communication with ``stakeholders,'' who include anyone with an interest in what the company does, are considered crucial. Makower provides enough concrete examples of projects actually undertaken by business to allow most readers to find something to use. Also, he offers brief guidelines for applying trendy programs like Total Quality Management and benchmarking. This book would interest businesspeople, rather than those seeking general environmental information.-- Sue McKimm, Cuyahoga Cty. P.L., Parma, Ohio
Barbara Jacobs
In a very thoughtful, nonexcoriating fashion, Makower, a writer-researcher now indelibly linked with environmentalism ("The Green Consumer, 50 Simple Things Your Business Can Do to Save the Earth"), sets forth some very persuasive and practical how-tos for corporations desiring to go green. Understanding that his audience needs reasons for adopting good Earth practices, he starts with the rationale, using an impressive array of facts and case histories to buttress his economic and legal reasons (for example, in 1992, companies spent $115 billion complying with environmental regulations). Most useful are his four sections on the process of going green, from empowerment and education to efficiency and excellence. Throughout, he talks of the bottom line (Arm & Hammer's increase in baking soda sales is but one example), of found monies in waste (eggshells are transformed into calcium and protein supplement for chicken feeds), of right-now tips that will start to make a difference in saving planet Earth. His most valuable contribution? The first rule in his afterword: Don't try to become perfectly green.

Product Details

Crown Publishing Group
Publication date:
Edition description:
1st ed
Product dimensions:
6.69(w) x 9.06(h) x (d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network


Most Helpful Customer Reviews

See all customer reviews >