In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
The E-Myth Revisited: Why Most Small Businesses Don't Work and
7
The E-Myth Revisited: Why Most Small Businesses Don't Work and
7Audio Other(Other - Unabridged)
Product Details
| ISBN-13: | 9780060755591 |
|---|---|
| Publisher: | HarperCollins |
| Publication date: | 06/01/2004 |
| Edition description: | Unabridged |
| Pages: | 7 |
| Product dimensions: | 0.00(w) x 0.00(h) x (d) |