The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

by Mark S. Merkow, CCP Staff, James Breithaupt
     
 
Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy. Selling e-mail lists and personal data, or operating an insecure site where credit card or competitive pricing

Overview

Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy. Selling e-mail lists and personal data, or operating an insecure site where credit card or competitive pricing information can be stolen, can cause customer backlash and huge decreases in sales. Plus, the book is packed with process checklists, standards for privacy rights and practices, and lists of privacy advocates. If online customers don't feel safe, they'll be gone with one mouse-click. The E-Privacy Imperative helps companies implement workable solutions to protect their customers -- and themselves.

Editorial Reviews

Library Journal
Clear, detailed, and thorough, this straightforward guide is recommended wherever this is interest.

Product Details

ISBN-13:
9780814406281
Publisher:
AMACOM Books
Publication date:
09/01/2001
Pages:
320
Product dimensions:
6.92(w) x 9.08(h) x 0.85(d)

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