The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

Overview

Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy. Selling e-mail lists and personal data, or operating an insecure site where credit card or competitive pricing information can be stolen, can cause customer backlash and huge decreases in sales. Plus, the book is packed with process checklists, standards for ...
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Overview

Internet privacy is a concern for everyone who uses the Web, and companies have begun to realize that it's a major business challenge as well. Any company with an Internet presence has a serious responsibility to protect its own and its customers' privacy. Selling e-mail lists and personal data, or operating an insecure site where credit card or competitive pricing information can be stolen, can cause customer backlash and huge decreases in sales. Plus, the book is packed with process checklists, standards for privacy rights and practices, and lists of privacy advocates. If online customers don't feel safe, they'll be gone with one mouse-click. The E-Privacy Imperative helps companies implement workable solutions to protect their customers -- and themselves.
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Editorial Reviews

Library Journal
Clear, detailed, and thorough, this straightforward guide is recommended wherever this is interest.
Library Journal
Merkow is an electronic commerce security specialist for a Fortune 500 financial services firm, and Breithaupt is a project manager with a brokerage firm. They wrote this book for web developers and administrators, information technology managers, and business owners who are concerned with protecting customer privacy and company data. Part 1 is an overview of the issues, in which the authors explore consumer worries over access to their personal information, the role of government oversight, the potential for self-regulation by the industry, and the importance of privacy policies. Part 2 covers specific tools for ensuring customer confidence, such as the Platform for Privacy Preferences (P3P), server-based security devices, and seal programs. There is a very good explanation of what "cookies" are and how they work. The appendixes include FTC privacy policy guidelines, a sample privacy policy, a suggested readings list, and information on privacy advocacy groups. Clear, detailed, and thorough, this straightforward guide is recommended wherever there is interest. Joan Pedzich, Harris Beach, LLP, Rochester, NY Copyright 2001 Cahners Business Information.
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Product Details

  • ISBN-13: 9780814406281
  • Publisher: AMACOM
  • Publication date: 9/1/2001
  • Pages: 320
  • Product dimensions: 6.92 (w) x 9.08 (h) x 0.85 (d)

Table of Contents

Acknowledgments
Pt. 1 E-Privacy Is a Business Priority 1
Ch. 1 Consumer Privacy 3
Ch. 2 Business-to-Business and Electronic Marketplace Privacy and Security Concerns 35
Ch. 3 Workplace Matters 51
Ch. 4 Privacy Knows No Borders 67
Ch. 5 The Imperative of Privacy Policies 85
Pt. 2 Tools to Build Customer Confidence 113
Ch. 6 Platform for Privacy Preferences 115
Ch. 7 Server-Based Security Countermeasures 133
Ch. 8 Hands in the Cookie Jar 159
Ch. 9 Third-Party Seals of Privacy Assurance 177
Ch. 10 Keeping Your Policies Up to Date 195
Appendixes 217
App. A FTC Privacy Policy Development Guidelines 219
App. B TRUSTe Model Privacy Statement 223
App. C Privacy Advocates 233
App. D Suggested Readings 243
App. E Glossary of E-Privacy Terms 251
Index 259
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 13, 2002

    If you're in E-business, you NEED this book!

    Outstanding coverage of E-privacy from the political end as well as the technical end. With the renewed emphasis on personal liberties and personal privacy, this friendly and easy-to-read guide will help everyone who runs an E-business to mind their customers privacy or risk it all in the justice courts of in the courts of consumer choice. Do yourself a favor and buy this book NOW!

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