The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

by David Bunnell, Richard A. Luecke
     
 

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The buzz about The ebay Phenomenon

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"
—David Siegel, author, Futurize Your Enterprise

Overview

The buzz about The ebay Phenomenon

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"
—David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."
—Eric Nee, Senior Writer, Fortune

Editorial Reviews

From the Publisher
"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)

"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)

Internet Works
The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted.
Freelance Informer
A good yarn for those who like to read about clever business types.
Booknews
Tells the story of how a hobby run from a Silicon Valley apartment gave birth to not just a new business model but a whole new industry, creating one of the most powerful forces on the Internet. Draws on interviews with eBay insiders to reveal how eBay executives and employees invented their business on the fly and how they adapted traditional business activities to the new world of e-commerce. Bunnell founded and . He is CEO and editor of Upside Media. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471384908
Publisher:
Wiley
Publication date:
10/09/2000
Pages:
224
Product dimensions:
6.30(w) x 9.41(h) x 0.82(d)

Meet the Author

DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).

RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.

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