The Economical Guide to Self-Publishing: How to Produce and Market Your Book On a Budget


Unpublished and published authors alike learn valuable trade secrets to successfully self-publish and market books from the updated second edition of The Economical Guide to Self-Publishing written by 26-year veteran publisher, Linda F. Radke, owner of Five Star Publications, Inc., a producer of award-winning fiction and nonfiction manuscripts for adults and children. Authors that follow Radke's expert advice will get their work to readers faster, while maintaining creative control and making more money! While ...
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Unpublished and published authors alike learn valuable trade secrets to successfully self-publish and market books from the updated second edition of The Economical Guide to Self-Publishing written by 26-year veteran publisher, Linda F. Radke, owner of Five Star Publications, Inc., a producer of award-winning fiction and nonfiction manuscripts for adults and children. Authors that follow Radke's expert advice will get their work to readers faster, while maintaining creative control and making more money! While The Economical Guide to Self-Publishing gives writers the nuts and bolts of publishing, such as copywriting, acquiring an ISBN, editing, typesetting, printing and distributing, etc., in an easy-to-digest manner, it doesn't end there. Readers also receive an invaluable arsenal of conventional and sometimes unconventional methods for marketing, promoting and obtaining free publicity. In addition to updating all information to remain current with the times and ever-changing publishing industry, this second edition includes brief articles from other traditionally and self-published authors, who share their candid experiences on the front lines of promoting books.
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  • Economical Guide to Self-Publishing
    Economical Guide to Self-Publishing  

Product Details

  • ISBN-13: 9781589851016
  • Publisher: Five Star Publications, Incorporated
  • Publication date: 3/1/2009
  • Edition number: 2
  • Pages: 170
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Linda F. Radke, veteran publisher and president of Five Star Publications, Inc. produces and markets award-winning books for adults and children worldwide. Self-publishing before it was commonplace, Radke continues to shine brightly as an industry leader and as an acclaimed writer, presenter, and consultant. She is the author of the award-winning, The Economical Guide to Self-Publishing, 2nd Edition and was named the Book Marketer of the Year by Book Publicists of Southern California.
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Table of Contents

Foreword xi

Introduction xiii

Part 1

I The Manuscript 3

Grammar Kathleen Iudicello 5

Usage 9

Style 10

Choosing a Manuscript Evaluator Gary Anderson 12

II Some Practicalities 15

Recorded Manuscripts 15

Typed Copy 16

Role of the Editor 17

Choosing an Editor Gary Anderson 18

"Tryout" Audience 20

Obtaining Permissions 21

Working With Independent Contractors 22

Art and Design 22

Back Cover 23

Parts of a Book 24

Copyright 25

ISBN Number 26

Bar Code 27

III The Product 29

Print On Demand 29

Short Run Publishers 30

Typesetting by Terri Macdonald 32

Your Publishing Options Linda Foster Radke 36

Getting Printing Bids 39

Pricing 41

Final Proofs 41

Printing and Binding 42

Distributors and Wholesalers 42

Part 2

I The Business of Books 47

Running a Business from Your Home 47

The Lion's Share of Profits: The Benefits of Self-Publishing by Spencer Gorin 50

Banking 51

Establishing a Business Name 52

Your Logo 54

Zoning 55

Telephone Service 55

Telephone Equipment 56

Toll-Free Number 56

Phone Book Listing 56

II Equipment 59

Computer 59

Printers 60

Order Forms 62

Invoices 62

Prospect List 62

Fax Machine 63

Photocopier 63

lIII Procedures 65

Payment and Prepayment 65

Shipping 66

Freight Collect 67

Filing System 68

IV Expanding Your Business 69

Contracts 69

Paying For Talent 70

Tricky Questions 70

Organizations/Associations for Networking 71

Research Assistance 71

Part 3

I Publicity, Promotion, and Marketing 75

Publicity vs. Advertising 75

How to Get Free Publicity on Television Jess Todtfeld 77

Basic Prepublication Materials 90

Prepublication Announcements 91

GalleyProofs 91

Press Release 91

Ordering Information 91

Media Kit 92

Reply Card 92

Flyers 93

Order Form 93

lII Media and Mailing Lists 95

Key Journals 95

Specialized Targets 96

Mailing List Sources 97

Mailing Lists for Follow-Ups 98

Merge Mailings 98

Ongoing Publicity 98

Awards 99

Book Signings 100

When Disaster Strikes, Strike Back! Lynda Exley 102

Specialized Locales 106

Trade Shows and Conferences 107

Time-Geared Publicity 107

Getting Your Books Out 108

Be Ever Alert 110

Creating Follow-Up 111

Writing Articles 111

Enhancing Your Business 111

Novelty Approaches 112

The School Milieu 112

lIII The Instant Expert 113

Value of Media Mentions 113

Smiling on the Radio by Len Schritter 115

Radio and Television Interviews 118

Home-Based Interviews 119

Defeating Nervousness 120

Public Speaking Made Easy Cass Foster 121

IV Marketing 131

Co-Opportunities 131

Revivals 133

An Effective Sales Technique 133

Seven Soul-Searching Commandments for Self-Publishers John Kremer and Marie Kiefer 134

The Best Steps Toward Effective Marketing 137

Galley Proofs 137

Book Distributors 137

Discount Schedule 137

Media Promotion 138

Postcards 138

Media Kit 138

Using a Book Fulfillment House 139

Library Sales 140

Alternative Markets 141

Book Clubs 141

Book Fairs 141

Catalog Distributors 142

Writing and Guest Speaking 142

Conferences and Workshops 142

Book Signings 142

Book Awards 143

Book Displays 143

Professional Associations 143

Newsletters 143

Bookmarks 144

Posters 144

Labels and Rubber Stamps 144

Before You Sign on the Dotted Line 144

Keeping Track 145

In Conclusion 145

Clipping Services 146

Individual Reports 146

A-Z of Self-Publishing 147

Closing Thoughts 155

About the Author 157

Appendix 159

Useful Publications 159

Periodicals 161

Association and Distributor's Magazines 163

Associations 164

Distributors and Wholesalers 165

Mailing List Sources 165

Addresses 166

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Sort by: Showing all of 4 Customer Reviews
  • Posted October 9, 2009

    more from this reviewer

    Get a copy before you self-publish!

    The world of self-publishing is exploding, with thousands of authors taking the plunge into this exciting endeavor every month. The rewards can be great, but so too, can be the risks. The budding self-publisher must be careful and spend his/her money wisely, particularly in these tough economical times. Fortunately, Linda F. Radke has come to the rescue with her newly updated book, The Economical Guide to Self-Publishing, to safely guide authors through the ins and outs of publishing, while also advising where to spend, how much to spend, and when not to spend those hard earned dollars.

    The Economical Guide to Self-Publishing breaks down the rather confusing and mutli-step task of publishing a book into simple to understand sections beginning with editing a manuscript all the way through publication and, just as important but so often overlooked by new authors, marketing. What makes this book stand out from so many of the other books offered to aspiring authors is that Radke includes sections on many of the tools authors will need to successfully run their own business. In clear, concise, easy-to-understand language, the author gives an overview of various items including printers, invoices, banking, prepayment options, contracts, mailing list sources, shipping, flyers, and even how to be a good guest on TV as well as a myriad of other topics. Of course, Radke also covers the more common subjects such as copyright, where to get an ISBN, cover design and press releases.

    The author includes several essays written by others (an editor, typesetter, publicist, etc.) who offer their valuable expertise. The one I found particularly interesting was 'When Disaster Strikes, Strike Back!' by Lynda Exley. Written about her and her son's experience with promoting their book, this essay is funny and yet, informative. Every author will likely relate to their mistakes while promoting a book.

    Of course, the title of this book implies money saving ideas and the text doesn't disappoint. Getting free publicity is something every author wants and Radke offers tips on how to proceed to clinch an interview. The author also looks at other ways to save money such as using short print runs; the importance of printing bids; partnership publishing; and co-opportunities. Indeed, throughout The Economical Guide to Self-Publishing, there are countless tips to control the budget of the new author.

    Quill says: Get a copy of this book before you delve into the world of self-publishing.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 1, 2011

    more from this reviewer

    A Must Read For Authors Worldwide

    The world of self-publishing can often be a scary, lonely, highly frustrating place. Over the years, hundreds of self-published authors have related countless horror stories of their experiences in the publishing industry, including everything from getting shut out of major bookstores to getting taken in by fraudulent literary "agents" to getting scammed out of their hard-earned money. With so many potential traps and pratfalls to avoid, what kind of help can self-published authors rely on to navigate their way through the literary quagmire...?

    Exactly the kind of help featured in The Economical Guide To Self-Publishing. In her standout new offering, author and publishing industry expert Linda Radke provides authors with a complete, comprehensive guide to understanding the ins and outs of the publishing industry. Covering everything from printing to distribution to publicity & promotion, The Economical Guide To Self-Publishing is a one-size-fits-all volume of essential facts and information. As an added bonus, Radke's informative tome includes first-hand testimonials from published authors regarding their experiences throughout the industry, as well as an indexed A-to-Z guide covering all the basic essentials for success in publishing your book.

    Clear, well-researched, and highly informative, The Economical Guide To Self-Publishing belongs in the personal libraries of every aspiring author and publisher who hopes to make their literary dreams a reality. A much needed, highly recommended read.

    Kenya Dow
    Apex Reviews

    Was this review helpful? Yes  No   Report this review
  • Posted July 16, 2009

    more from this reviewer

    *An Instructive Time And Money Saving Handbook*

    "THE ECONOMICAL GUIDE TO SELF-PUBLISHING " is an essential tool needed
    for successful Self-Publication, which offers great support to be a
    contender in today's very competitive market. This unique book introduces
    an incredibly powerful concept of Self-Publishing, and how it works. This
    simple, easy-to-read guide explains how to get started, while clearly
    describing what the author needs to know. This complete guide to Self-
    Publishing offers a professional, author-friendly book publishing environment, directing the reader to the best possible opportunities to
    achieve success with their book. I recommend this book to all writers,
    authors, and Self-Publishers. Linda F. Radke presents facts of interest
    as she walks you through the Self-Publishing process, outlining steps of
    how to stay in control, without facing authorship in total darkness. Most
    important, she demonstrates how the Self-Publishing experience can be a
    success, while saving money. This informative, skillfully written guide
    is a useful resource for the presentation of your first book, covering the
    journey from your manuscript to promotions. "THE ECONOMICAL GUIDE TO SELF-
    PUBLISHING" is as interesting as THE SECRETS OF SELF-PUBLISHING, and as
    practical as THE COMPLETE SELF-PUBLISHING HANDBOOK. In today's evolving
    book publishing industry, authors are taking control of their writing,
    and book publishing options. Linda F. Radke will lead the way, and open
    the golden door to opportunity, and success.

    Was this review helpful? Yes  No   Report this review
  • Posted April 20, 2009

    more from this reviewer

    The Economical Guide to Self-Publishing: How to Produce and Market Your Book on a Budget (second edition 2009) by Linda F. Radke

    A new trend seems to be developing in the world of publishing and now more than ever before, authors are looking at self publishing. Why? The reasons are many. The advancement of publishing technology makes self-publishing much easier than ever before.

    For me it was maintaining complete control of my book and the potential for making a profit was much greater. My own book is now in its third printing and about to go to a fourth. If I had it to do all over again, I would definitely self-publish, but the first thing I would do is buy a copy of "The Economical Guide to Self-Publishing." Following the examples outlined in Linda F. Radke's book takes the guess work out of doing it yourself. She covers every aspect of publishing yourself, from the very basic to the more advanced. There is no doubt this book will serve as your step-by-step guide to success in your own publishing quest.

    Cliff Johnson

    Author; Wrong Side of the River

    Misty Peak Publishing

    Was this review helpful? Yes  No   Report this review
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