The Economics of Attention: Style and Substance in the Age of Information
  • The Economics of Attention: Style and Substance in the Age of Information
  • The Economics of Attention: Style and Substance in the Age of Information

The Economics of Attention: Style and Substance in the Age of Information

by Richard A. Lanham
     
 

ISBN-10: 0226468828

ISBN-13: 9780226468822

Pub. Date: 05/01/2006

Publisher: University of Chicago Press

Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amid the din and deluge of new media. In such a world, intellectual property will become more central to the…  See more details below

Overview

Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amid the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts.

Product Details

ISBN-13:
9780226468822
Publisher:
University of Chicago Press
Publication date:
05/01/2006
Series:
Chicago Studies in Ethnomusicology Ser.
Edition description:
1
Pages:
312
Product dimensions:
6.00(w) x 9.00(h) x 1.50(d)

Table of Contents

1Stuff and fluff1
2Economists of attention42
3What's next for text?78
4An alphabet that thinks130
5Style/substance matrix157
6Barbie and the teacher of righteousness191
7The audit of virtuality233
8Revisionist thinking254

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