The Education of a Design Entrepreneur

The Education of a Design Entrepreneur

by Steven Heller
     
 

New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative

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Overview

New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom –in areas ranging from book, Web site, and home product design to golf course development and entertainment design. Contributors such as Byron Glaser and Sandra Higashi, Eric Zimmerman, Rudy VanderLans, and others reveal that entrepreneurship is not simply a designer's ticket to liberation –it can also be a labyrinth of clerical tasks and manufacturing nightmares. This collection provides candid anecdotes and no-frills advice for any designer ready to brave the trials and rewards of entrepreneurship.

Product Details

ISBN-13:
9781581152210
Publisher:
Skyhorse Publishing
Publication date:
04/01/2002
Pages:
288
Product dimensions:
6.75(w) x 9.88(h) x 6.75(d)

Meet the Author

Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

Table of Contents

Acknowledgments
Preface: So you Want to be your Own Boss
Introduction: Authorship in the Digital Age - You're not Just a Designer Anymore, or
How Hard Can This Be, You Ask?2
The Education of a Design "Entremetteur"4
How to Teach Entrepreneurialism (Not)6
Birth of an Idea: Or, How I Learned to be Observant and Leave the Rest to Fate12
Making My Own Magazine15
Entrepreneur by Circumstance: with Clement Mok23
Animated Properties: with Peter Girardi31
Ownership Above All: with David Small35
Experiencing Experience: with Edwin Schlossberg39
Information is my Game: with Richard Saul Wurman43
Mapmaker, Make me a Map: with Stephan Van Dam49
Group Think: with David M. Kelley55
Improving Everyday Life: with Yves Behar59
Products of Need: with Ellen Shapiro65
Making Hay from Play: with Eric Zimmerman73
Serious Play: with Byron Glaser and Sandra Higashi79
Powered by the Light: with Richard McGuire85
The Biggest Game: with Forrest Richardson93
Food that does not Spoil: with Saxton Freymann97
Communicating with Every Person on Earth: with Maira Kalman103
Desktop Monuments: with Constantin Boym107
Nesting Magazines: with Joseph Holzman113
Not Just a Magazine Anymore: with Josh Glenn and Anthony Leone119
An Expressive Journal: with Hans Dieter Richert127
A Magazine of his Own: with Marty Neumeier131
Webzine on Deline: with Mel Byars137
Book as Performance: with Warren Lehrer141
Storytelling is Everything: with Gary Baseman149
Spiritual, Obsessive, Sacred: with Marshall Arisman157
Design a Clef: with Chip Kidd161
Blondes Sell More Books: with Natalia Ilyin167
Materials and the Body: with John Maeda173
Mavericks in the Rag Trade: with Michael Patrick Cronan and Karin Hibma177
Name on the Marquee: with Jay Vigon181
Clothes for the Street: with Gary Benzel and Todd St. John185
From a Long Line of Merchants: with Sandy Chilewich189
Candy Man: with Seymour Chwast195
Animal Magnetism: with Alexander Isley199
The Role of Tastemaker: with David Salanitro203
Making Lots of People Happy: with Remo Guiffre209
House of Cards: with Margaret Martinez and John Martinez215
Revolutionary Types: with Rudy Vanderlans221
The Heyday of Commercial Art: with Rich Roat229
Typecast Business: with Erik van Blokland233
An Elemental Business: with Mies Hora237
At Home in Virtual Space: with Marlene McCarty241
Making Magic: with David Lai247
Laboratory of Pop: with Joshura Berger251
Happy Experiments: with Stefan Sagmeister256

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