The Education of a Design Entrepreneur

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New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom –in areas ranging from book, Web site, and home product design to golf course development and entertainment design. Contributors such as Byron Glaser and Sandra Higashi, Eric Zimmerman, Rudy VanderLans, and others reveal that entrepreneurship is not simply a designer's ticket to liberation –it can also be a labyrinth of clerical tasks and manufacturing nightmares. This collection provides candid anecdotes and no-frills advice for any designer ready to brave the trials and rewards of entrepreneurship.

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Product Details

  • ISBN-13: 9781581152210
  • Publisher: Skyhorse Publishing
  • Publication date: 4/1/2002
  • Pages: 288
  • Product dimensions: 6.75 (w) x 9.88 (h) x 6.75 (d)

Meet the Author

Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

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Table of Contents

Preface: So you Want to be your Own Boss
Introduction: Authorship in the Digital Age - You're not Just a Designer Anymore, or
How Hard Can This Be, You Ask? 2
The Education of a Design "Entremetteur" 4
How to Teach Entrepreneurialism (Not) 6
Birth of an Idea: Or, How I Learned to be Observant and Leave the Rest to Fate 12
Making My Own Magazine 15
Entrepreneur by Circumstance: with Clement Mok 23
Animated Properties: with Peter Girardi 31
Ownership Above All: with David Small 35
Experiencing Experience: with Edwin Schlossberg 39
Information is my Game: with Richard Saul Wurman 43
Mapmaker, Make me a Map: with Stephan Van Dam 49
Group Think: with David M. Kelley 55
Improving Everyday Life: with Yves Behar 59
Products of Need: with Ellen Shapiro 65
Making Hay from Play: with Eric Zimmerman 73
Serious Play: with Byron Glaser and Sandra Higashi 79
Powered by the Light: with Richard McGuire 85
The Biggest Game: with Forrest Richardson 93
Food that does not Spoil: with Saxton Freymann 97
Communicating with Every Person on Earth: with Maira Kalman 103
Desktop Monuments: with Constantin Boym 107
Nesting Magazines: with Joseph Holzman 113
Not Just a Magazine Anymore: with Josh Glenn and Anthony Leone 119
An Expressive Journal: with Hans Dieter Richert 127
A Magazine of his Own: with Marty Neumeier 131
Webzine on Deline: with Mel Byars 137
Book as Performance: with Warren Lehrer 141
Storytelling is Everything: with Gary Baseman 149
Spiritual, Obsessive, Sacred: with Marshall Arisman 157
Design a Clef: with Chip Kidd 161
Blondes Sell More Books: with Natalia Ilyin 167
Materials and the Body: with John Maeda 173
Mavericks in the Rag Trade: with Michael Patrick Cronan and Karin Hibma 177
Name on the Marquee: with Jay Vigon 181
Clothes for the Street: with Gary Benzel and Todd St. John 185
From a Long Line of Merchants: with Sandy Chilewich 189
Candy Man: with Seymour Chwast 195
Animal Magnetism: with Alexander Isley 199
The Role of Tastemaker: with David Salanitro 203
Making Lots of People Happy: with Remo Guiffre 209
House of Cards: with Margaret Martinez and John Martinez 215
Revolutionary Types: with Rudy Vanderlans 221
The Heyday of Commercial Art: with Rich Roat 229
Typecast Business: with Erik van Blokland 233
An Elemental Business: with Mies Hora 237
At Home in Virtual Space: with Marlene McCarty 241
Making Magic: with David Lai 247
Laboratory of Pop: with Joshura Berger 251
Happy Experiments: with Stefan Sagmeister 256
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