The Education of a Graphic Designer / Edition 2

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This collection of essays, interviews, and course syllabi examines how changing professional standards in graphic design have revolutionized the way design is taught, learned, and practiced. Forty-two top designers and educators talk theory, offer proposals, and discuss a wide range of educational concerns, from the dichotomy between theory and practice to the importance of mastering traditional forms and keeping up with new media.
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Editorial Reviews

Co-published with the School of Visual Arts (NY) with which the editor is affiliated, this collection of essays, interviews, and course proposals by 42 top designers and educators traces how changing technology, visual literacy, social consciousness, and professional standards have revolutionized the graphic design field and the education and careers of its practitioners. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781581154313
  • Publisher: Skyhorse Publishing
  • Publication date: 11/1/2005
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 372
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Steven Heller is the co-founder and co-chair of the MFA Design / Designer as Author + Entrepreneur program and co-founder of the MFA in Design Criticism and MFA in Interaction Design programs at the School of Visual Arts. For thirty-three years he was an art director at the New York Times, and currently writes the Visuals column for the New York Times Book Review. He is contributing editor to Print,
EYE, and Baseline magazines, and writes the popular blog THE DAILY HELLER. He is the author or editor of over 130 books on design and popular culture,
including Design Literacy, Design Disasters, and 100 Ideas That Changed Graphic Design. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award for "Design Mind."

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Table of Contents

1 How We Learn What We Learn
Education in an Adolescent Profession 3
Graphic Design Education as a Liberal Art: Design and Knowledge in the University and the "Real World" 13
How High Do We Set the Bar for Design Education? 25
FutureTe(a)ch 31
That Was Then: Corrections and Amplifications 39
The Big Squeeze 53
Design Interactive Education 57
2001: A Design Odyssey 68
Remaking Theory, Rethinking Practice 71
Talking Theory/Teaching Practice 79
Experience versus Education 87
Traversing the Edge and Center: A Spatial Approach to Design Research 91
The Problem with Problem Solving 95
Ricochet Critique: Improvisation in Design Teaching 99
Memory, Instinct, and Design: Beyond Paul Rand's "Play Principle" 103
Some Things Change ... 109
Computers Don't Speak, Type Does 113
Have Sign, Will Travel: Cultural Issues in Design Education 119
Searching for a Black Aesthetic in American Graphic Design 125
History with Attitude: A Subjective Tour of Studies in American Graphic Design Education 131
Tear It Down 137
Writing Now: Journalism, Criticism, Critical Journalism 141
Graphic Authorship 149
The Designer as Producer 159
Design Studies: Proposal for a New Doctorate 163
The Common Core 171
2 How I Learned What I Learned: Interviews
Louis Danziger 179
Milton Glaser 183
Deborah Sussman 187
Sheila Levrant de Bretteville 191
April Greiman 195
Michael Vanderbyl 199
Krzysztof Lenk 203
3 How We Teach What We Teach: Course Syllabi
Graphic Design as Cognitive Artifact 211
History, Theory, and Undergraduate Education 215
Hyperarchitexture: Marked Typography and the Hypertextual Landscape 221
Visual Literacy 227
Designing with Self-Authored Text 233
Off the Page and into the Streets: Communication and Activism 239
Green Graphic Design Seminar 245
Designing with Movement and Sound/Designing in Time and Space 251
Contributors 257
Credits 263
Index 265
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