Overview


Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and ...
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The Education of a Graphic Designer

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Overview


Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.
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Editorial Reviews

Booknews
Co-published with the School of Visual Arts (NY) with which the editor is affiliated, this collection of essays, interviews, and course proposals by 42 top designers and educators traces how changing technology, visual literacy, social consciousness, and professional standards have revolutionized the graphic design field and the education and careers of its practitioners. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781581159677
  • Publisher: Skyhorse Publishing
  • Publication date: 2/14/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 368
  • Sales rank: 1,110,957
  • File size: 2 MB

Meet the Author

Steven Heller is co-chair of the MFA Design: Design as Author program at the School of Visual Arts, New
York. His many previous books include Typographic
Universe, New Modernist Type, and
Scripts.
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Table of Contents

Acknowledgments
Introduction
1 How We Learn What We Learn
Education in an Adolescent Profession 3
Graphic Design Education as a Liberal Art: Design and Knowledge in the University and the "Real World" 13
How High Do We Set the Bar for Design Education? 25
FutureTe(a)ch 31
That Was Then: Corrections and Amplifications 39
The Big Squeeze 53
Design Interactive Education 57
2001: A Design Odyssey 68
Remaking Theory, Rethinking Practice 71
Talking Theory/Teaching Practice 79
Experience versus Education 87
Traversing the Edge and Center: A Spatial Approach to Design Research 91
The Problem with Problem Solving 95
Ricochet Critique: Improvisation in Design Teaching 99
Memory, Instinct, and Design: Beyond Paul Rand's "Play Principle" 103
Some Things Change ... 109
Computers Don't Speak, Type Does 113
Have Sign, Will Travel: Cultural Issues in Design Education 119
Searching for a Black Aesthetic in American Graphic Design 125
History with Attitude: A Subjective Tour of Studies in American Graphic Design Education 131
Tear It Down 137
Writing Now: Journalism, Criticism, Critical Journalism 141
Graphic Authorship 149
The Designer as Producer 159
Design Studies: Proposal for a New Doctorate 163
The Common Core 171
2 How I Learned What I Learned: Interviews
Louis Danziger 179
Milton Glaser 183
Deborah Sussman 187
Sheila Levrant de Bretteville 191
April Greiman 195
Michael Vanderbyl 199
Krzysztof Lenk 203
3 How We Teach What We Teach: Course Syllabi
Graphic Design as Cognitive Artifact 211
History, Theory, and Undergraduate Education 215
Hyperarchitexture: Marked Typography and the Hypertextual Landscape 221
Visual Literacy 227
Designing with Self-Authored Text 233
Off the Page and into the Streets: Communication and Activism 239
Green Graphic Design Seminar 245
Designing with Movement and Sound/Designing in Time and Space 251
Contributors 257
Credits 263
Index 265
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