×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
     

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions

by Robin J. Birn
 

* Part of the new Market Research in Practice series, published in association with the Market Research Society

Overview

* Part of the new Market Research in Practice series, published in association with the Market Research Society

Editorial Reviews

From the Publisher
"The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical."—The Bookwatch

Product Details

ISBN-13:
9780749442002
Publisher:
Kogan Page, Ltd.
Publication date:
06/28/2004
Series:
Market Research in Practice Series
Edition description:
4th ed.
Pages:
192
Product dimensions:
6.20(w) x 9.20(h) x 0.74(d)

What People are Saying About This

From the Publisher
"The Effective Use of Market Research: How to Drive and Focus Better Business Decisions appears in its updated fourth edition to put market research into a practical woeld of results. Case studies put theory to work, from using information in a structured research or business setting to assessing research criteria and getting the most from the information segmeents which are critical."—The Bookwatch

Meet the Author

Birn is managing director of Strategy, Research and Action Ltd. He is a practical researcher who specialized in providing research for marketing and sales planning.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews