The Electronic Media: An Introduction to the Profession / Edition 2

The Electronic Media: An Introduction to the Profession / Edition 2

by Peter B. Orlik
     
 

ISBN-10: 0813824389

ISBN-13: 9780813824383

Pub. Date: 02/28/1997

Publisher: Wiley, John & Sons, Incorporated

Geared to the person preparing for a career in radio, television, and associated electronic enterprises.  See more details below

Overview

Geared to the person preparing for a career in radio, television, and associated electronic enterprises.

Product Details

ISBN-13:
9780813824383
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
02/28/1997
Edition description:
2ND
Pages:
702
Product dimensions:
7.42(w) x 10.28(h) x 1.93(d)

Table of Contents

List of Professional Profiles
Preface
Acknowledgments
Ch. 1Bringing Mass Media into Focus3
Ch. 2Subdividing the Electronic Landscape31
Ch. 3Industry Dichotomies63
Ch. 4Associated Enterprises93
Ch. 5Technological Maturation135
Ch. 6Legal Legacies183
Ch. 7Radio Operational History235
Ch. 8Television Operational History285
Ch. 9Noncommercial and International Adventures339
Ch. 10Performance and Creative Functions397
Ch. 11Facilitative Functions451
Ch. 12Directive Functions507
Ch. 13Evaluative and Analytical Functions559
Ch. 14Entering the New Millennium619
Ch. 15Cueing up Your Career643
AppImportant Electronic Media Associations661
AppMajor Unions Active in the Electronic Media663
Notes665
Index677

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