The Electronic Media: An Introduction to the Profession / Edition 2

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $3.00
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Hardcover)
  • All (4) from $3.00   
  • New (1) from $105.00   
  • Used (3) from $3.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$105.00
Seller since 2014

Feedback rating:

(178)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Geared to the person preparing for a career in radio, television, and associated electronic enterprises.
Read More Show Less

Editorial Reviews

Booknews
Introduces those interested in radio and TV careers and associated electronic enterprises to the theory, history, and occupational fundamentals of the profession. Contains 50 profiles written by successful practitioners which reveal both the positive and negative aspects of their work. Also included is information on future media trends, how to begin a career in electronic media, and important electronic media associations. Annotation c. by Book News, Inc., Portland, Or.
Booknews
This textbook introduces the reader to the entire spectrum of mass communication, from talk show hosts to electronic manufacturers. It gives a history of communications including technological, legal, radio and television evolution. One section details the specific operations carried out by electronic media personnel, and profiles of individuals are interspersed throughout the text. The book concludes with a discussion of trends and speculations for the future, and an appendix of electronic media associations and unions. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780813824383
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/28/1997
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 702
  • Product dimensions: 7.42 (w) x 10.28 (h) x 1.93 (d)

Table of Contents

List of Professional Profiles
Preface
Acknowledgments
Ch. 1 Bringing Mass Media into Focus 3
Ch. 2 Subdividing the Electronic Landscape 31
Ch. 3 Industry Dichotomies 63
Ch. 4 Associated Enterprises 93
Ch. 5 Technological Maturation 135
Ch. 6 Legal Legacies 183
Ch. 7 Radio Operational History 235
Ch. 8 Television Operational History 285
Ch. 9 Noncommercial and International Adventures 339
Ch. 10 Performance and Creative Functions 397
Ch. 11 Facilitative Functions 451
Ch. 12 Directive Functions 507
Ch. 13 Evaluative and Analytical Functions 559
Ch. 14 Entering the New Millennium 619
Ch. 15 Cueing up Your Career 643
App Important Electronic Media Associations 661
App Major Unions Active in the Electronic Media 663
Notes 665
Index 677
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)