The Emerald Handbook of Computer-Mediated Communication and Social Media

by Jeremy Harris Lipschultz (Editor), Karen Freberg (Editor), Regina Luttrell (Editor)

Overview

Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication.

Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.

Product Details

ISBN-13:	9781800715981
Publisher:	Emerald Publishing Limited
Publication date:	06/27/2022
Pages:	744
Product dimensions:	5.98(w) x 9.02(h) x 1.75(d)

About the Author

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. His is author of Social Media Communication: Concepts, Practices, Data, Law and Ethics; Social Media Measurement and Management; Social Media Law and Ethics; Social Media and Political Communication; and other earlier books about media and the Internet. He is book review editor for Journalism & Mass Communication Educator.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg is an award-winning author, and has written several books including The Roadmap in Teaching Social Media (Amazon, self-published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins). Freberg has also written the award-winning books, Social media for strategic communications: Creative Strategies and Research Based Applications, and Discovering Public Relations: An Introduction to Creative and Strategic Practices (both with SAGE).

Regina Luttrell is an Associate Professor and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University. Recognized as an innovative educator, she is a distinguished scholar and academic leader. In addition to her successes in securing external funding, she has contributed broadly within her area of scholarship, authoring more than a dozen books, publishing in academic and professional journals, and presenting at conferences. Some of her most recent books include GenZ: The Superhero Generation, Social Media & Society, Social Media: How to Engage, Share, & Connect, Public Relations Campaigns: An Integrated Approach, and Democracy in the Disinformation Age: Influence & Activism in American Politics. 

Table of Contents

Part One. Emerging Media Trends in Theory and Research
Chapter 1. Introduction: Connecting CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell
Chapter 2. Social Media Theories; Carolyn A. Lin and David J. Atkin
Chapter 3. Electronic Word-of-Mouth (eWOM) and Social Media; Nicky Chang Bi and Ruonan Zhang
Chapter 4. Unobtrusive Observational Approaches to Studying the Texting Life of Couples: A Case Study of Interpersonal Conflict; Miriam Brinberg, Rachel Reymann Vanderbilt, and Denise Haunani Solomon
Chapter 5. How Social Media Serve As a Super Spreader of Misinformation, Disinformation and Conspiracy Theories Regarding Health Crises; Thomas J. Johnson, Ryan Wallace, and Taeyoung Lee
Chapter 6. Global Culture, Power and Health Communication: India Fights Corona On the Battlefield of Social Media Platforms; Deepti Ganapathy
Chapter 7. The COVID 19 Infodemic: Algorithmic Gatekeeping, Confirmation Bias, and Social Identity; T. Phillip Madison, Kyun David Kim, and William R. Davie
Chapter 8. Mourning Using Social Media: The New Frontier for Death Communication; Jensen Moore
Chapter 9. Saving Face: Theorizing Arab Women’s Emerging Self-(re)presentations on Instagram; Zoe Hurley
Chapter 10. Finding Love Online: An Overview and Future Directions for Research on Online Dating; Brianna L. Lane and David J. Roaché
Chapter 11. A Textual Analysis of Online Asexual Representation and Visibility on Reddit; Kyle Webster
Chapter 12. Gamification, Tinder-effect and Tinder-fatigue: Dating as a CMC Experience; Olga Solovyeva and Alexander V. Laskin
Chapter 13. #MoreLatinosInNews: A Call for Representation; Teresa Puente
Chapter 14. News Agenda Setting in Social Media Era: Twitter as Alternative News Source for Citizen Journalism; Yousef Aldaihani and Jae-Hwa Shin
Chapter 15. QAnon: The Networks of Misinformation and Conspiracy Theories on Social Media; Shugofa Dastgeer and Rashmi Thapaliya
Chapter 16. Emerging Trends in Computer-Mediated Communication and Social Media in Sport: Theory & Practice; Frauke Hachtmann
Part Two. Social Media and CMC Applied Trends
Chapter 17. An examination of influencer-brand relationship: Implications and future directions for influencer marketing; Brandi Watkins
Chapter 18. Nano- & Micro-Influencers; Arthur D. Soto-Vásquez and Nadia Jimenez
Chapter 19. Influencer Marketing and Consumer Well-Being: From Source Characteristics to Social Media Anxiety and Addiction; Juan Mundel, Jing Yang, and Anan Wan
Chapter 20. True Biz Deaf: An exploration of how deaf creators use TikTok; Edward H. Bart IV, Arlinda Boland, Summer Shelton, and Teri Del Rosso
Chapter 21. Cancel Culture: A career vulture amongst influencers on social media; Tatiana Schwirblat, Karen Freberg, and Laura Freberg
Chapter 22. The Transition of 24/7 Trolls, Bullies, and Intimidation Through Social Media; Sabrina Page
Chapter 23. Integrating the Barcelona Principles 3.0 Into Online Gaming Brand Ambassadorships; Kristie Byrum
Chapter 24. The Evolution of Social Media Management as Professional Practice; Karen Sutherland
Chapter 25. Social Media Practices of Independent Sports Podcasters; Matthew P. Taylor
Chapter 26. Healthcare and Aging Adults: Building Beneficial Relationships through Social Media; Elise Assaf
Chapter 27: Schools’ use of social media for multicultural community engagement: A case study of Facebook use by government schools in Australia; Lauren Gorfinkel and Tanya Muscat
Part Three. New Communication Technologies, Directions in Theory and Practice
Chapter 28. When AI Meets IoT: AioT; Adrienne A. Wallace
Chapter 29. Excellence In Digital Storytelling: Exploring How Best Practices Are Embraced By Professional Communicators; Ashika Theyyil
Chapter 30. Digital Misinformation & Disinformation: The Global War of Words; Jeongwon Yang and Regina Luttrell
Chapter 31. Algorithms, Analytics, and Metrics: Is Audience Interaction Reshaping Algorithmic Gatekeeping in the Marketplace of Attention?; Heidi A. Makady, William R. Davie, and Kenneth A. Fischer
Chapter 32. Agency in Computer-Mediated Communication: Bots and U.S. Political Elections; Cameron W. Piercy, Ryan S. Bisel, and Jeffrey W. Treem
Chapter 33. A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter; Hyejin Kim, Tao (Tony) Deng, Juan Mundel, and Jennifer Honeycutt
Chapter 34. Call and Response: A System for Converting Interactive Data into Money and Sound; Carolyn Malachi
Chapter 35. Design Thinking As A Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study; Jana Duckett and Janice Smith
Chapter 36. Artificial Intelligence in Public Relations: Role and Implication; Alexander Buhmann and Candace White
Chapter 37. Is It Broken or Just Bruised? Evaluating AI and Its Ethical Implications Within the PR and Healthcare Industries; Jamie Ward and Alisa Agozzino
Chapter 38. Artificial Intelligence and Changing Ethical Landscapes in Social Media and Computer-Mediated Communication: Considering the Role of Communication Professionals; Lukasz Swiatek, Chris Galloway, Marina Vujnovic, and Dean Kruckeberg
Chapter 39. Artificial Intelligence: The Dark Side, Ethics, and Implications; Christopher McCollough, Adrienne A. Wallace, and Regina Luttrell
Chapter 40. Future Trends of CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell