The Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the Worldby Antoine van Agtmael
Pub. Date: 01/09/2007
Publisher: Free Press
In this vital book, visionary international investment manager Antoine van Agtmael the pioneer who coined the term "emerging markets" pulls back the curtain on the new powerhouses of the world economy. Picking up where Thomas Friedman's The World Is Flat left off, he persuasively demonstrates that the world's center of gravity is already/i>
In this vital book, visionary international investment manager Antoine van Agtmael the pioneer who coined the term "emerging markets" pulls back the curtain on the new powerhouses of the world economy. Picking up where Thomas Friedman's The World Is Flat left off, he persuasively demonstrates that the world's center of gravity is already tipping decisively in favor of the emerging economies. With this seismic shift, competitive challenges and investment risks are also being dramatically transformed, while new opportunities are arising for those who are alert to them.
A new breed of world-leading companies are catching their Western competitors off guard. Household names of today IBM, Ford, Sony, and Shell are in danger of becoming has-beens as these more innovative new superstars in the emerging markets claim dominance. Understanding how they have become world-class market leaders, and where they are taking the world economy, is crucial to understanding not only the future of globalization, but the future of Western competitiveness.
Each year we are buying more planes from Brazil's Embraer, refrigerators from China's Haier appliance maker, smart cell phones from Taiwan's HTC, and gas from Russia's Gazprom. How have these relative unknowns come so far in the world markets so fast? What are they doing right that their Western competitors are doing wrong, and how can Western companies face the intensifying challenges and survive?
With in-depth, inside knowledge of these emerging powerhouses that's based on his thirty years of working, traveling, and investing in emerging markets and his extraordinary access to the leading companies, van Agtmael trains his experienced analyst's eye on twenty-five of the top emerging giants, taking readers into the executive suites and labs where they are outmaneuvering their Western rivals. Profiling these major players, such as Korea's Samsung Electronics, China's computer maker Lenovo, Brazil's iron ore giant CVRD, and India's Infosys, van Agtmael divulges their strategies for growth, and analyzes how their rise to dominance will change our lives. His unique insights point the way to how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.
The Emerging Markets Century is a compelling and necessary read for anyone who wants to understand the true magnitude of change under way in the global economy today.
- Free Press
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Table of Contents
Introduction: The Emergence of Emerging Markets
GLOBALIZATION HAS NO BORDERS
Chapter 1: Who's Next?
How emerging multinationals you've never heard of could eat your lunch, take your job, or possibly be your next business partner or employer
Chapter 2: Against the Odds
The strategies that propelled twenty-five emerging multinationals into world-class corporations
THE NEW BREED: TWENTY-FIVE WORLD-CLASS EMERGING MULTINATIONALS
Chapter 3: From Under the Radar Screen: Building Emerging Global Brands
Samsung and Concha y Toro are setting new trends
Chapter 4: Other Roads to Brand Leadership: Buy It or It May Drop in Your Lap
Lenovo buys IBM ThinkPad, Haier tries to buy Maytag, and Corona Beer has its accidental iconic brand
Chapter 5: China's Largest Exporters...Are Taiwanese: Building a Global Presence Behind a Veil of Anonymity
Hon Hai and Yue Yuen make your computers, cell phones, and shoes
Chapter 6: From Imitators to Innovators
Taiwan's TSMC and High Tech Computer win by reinventing industries and products
Chapter 7: Your Next Global Employer?
Hyundai and CEMEX want to be close to their customers everywhere
Chapter 8: Turning the Outsourcing Model Upside Down
Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world
Chapter 9: Commodity Producers that Redefined their Industries
Aracruz, CVRD, and POSCO defied conventional wisdom...and the odds
Chapter 10: Alternative Energy Producers
South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates
Chapter 11: The Revolution in Cheap Brainpower
India's Infosys and Ranbaxy transform the worlds of software design and generics
Chapter 12: New Global Media Stars
Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences
TURNING THREATS INTO OPPORTUNITIES
Chapter 13: A Creative Response
Don't be defensive or stick your head in the sand develop new policies and strategies
AN INVESTOR'S RESOURCE
Chapter 14: Investing in the Emerging Markets Century: Ten Rules
A long-time investor looks at pride and prejudice in emerging market investing
Appendix: Financial Profiles of 25 World-Class Emerging Multinationals
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