E.N.D. (Energy Never Dies)

E.N.D. (Energy Never Dies)

4.1 81
by The Black Eyed Peas
     
 

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The Black Eyed Peas make effective pop/crossover music, but they aren't content to be disposable pop stars; they also want to write anthemic, vital songs that speak for a new generation. And so comes The E.N.D. (Energy Never Dies). For every hyper-sexualized, by-the-numbers track like the hit single "Boom Boom Pow," there are message songs like "Now Generation,See more details below

Overview

The Black Eyed Peas make effective pop/crossover music, but they aren't content to be disposable pop stars; they also want to write anthemic, vital songs that speak for a new generation. And so comes The E.N.D. (Energy Never Dies). For every hyper-sexualized, by-the-numbers track like the hit single "Boom Boom Pow," there are message songs like "Now Generation," which begins, in cheerleader fashion, with the lines: "We are the now generation! We are the generation now!/This is the now generation! This is the generation now!" Led by will.i.am's production, which is continually the best thing about the album, the Black Eyed Peas move even farther away from hip-hop into the type of inspirational dance-pop that has become ripe for advertisements and marketing opportunities, including "I Gotta Feeling" ("I gotta feeling that tonight's gonna be a good night") and "Party All Night" ("If we could party all night and sleep all day, and throw all of our problems away, my life would be ea-say"). Granted, there's nothing here as embarrassing as "My Humps," and the production is a shade better than previous material from the group or Fergie solo (although still not as good as will.i.am solo ventures), but The E.N.D. (Energy Never Dies) becomes a mess of pop/dance
ap crossover.

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Editorial Reviews

Rolling Stone - Jody Rosen
Whereupon the record segues into the Number One hit "Boom Boom Pow," and all hell breaks loose. There are Auto-Tune vocal trills, eerie synth chords, screechy disco-diva wailing, 808 thuds, raps about 808 thuds and a dizzying barrage of doggerel: "I got that . . . digital spit/Next-level visual s**t."
Los Angeles Times - Ann Powers
As always, Fergie's performances provide the most interest throughout the album. More than the rappers Taboo and Apl.de.ap, whose spotlight turns are always competent but downplayed, or Will, who clings to an Everyman persona that belies his role as the group's Wizard of Oz, Fergie embraces the essential cartoonishness of being a Pea.

Product Details

Release Date:
06/09/2009
Label:
Interscope Records
UPC:
0602527036045
catalogNumber:
001288702
Rank:
9596

Related Subjects

Tracks

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Album Credits

Performance Credits

Black Eyed Peas   Primary Artist
Mark Knight   Keyboards
will.i.am   Synthesizer,Piano,Keyboards
George Pajon   Guitar
Printz Board   Synthesizer,Keyboards,Synthesizer Bass,keyboard bass
Tim Izo Orindgreff   Acoustic Guitar,Harmonica,Horn
Josh Lopez   Guitar
Hal Ritson   Guitar,Keyboards,Vocals
Adam Walder   Keyboards
Caleb Speir   Bass,Bass Guitar
Keith Harris   Percussion,Drums,Bass Guitar,Keyboards

Technical Credits

Bert Berns   Composer
William Derella   Management
Richard Gottehrer   Composer
Mark Knight   Composer,Audio Production
David Sonenberg   Management
Stacy Ferguson   Composer
Robert Feldman   Composer
will.i.am   Arranger,Producer,Engineer,Executive Producer,drum programming,Art Direction,Audio Production
George Pajon   Composer
Printz Board   Composer,Producer,drum programming,Audio Production
Jean Baptiste   Composer,Producer,Audio Production
Poet Name Life   Audio Production
Gerald Goldstein   Composer
apl.de.ap   Audio Production
Tim Izo Orindgreff   Composer
Allen Pineda   Composer
Dante Santiago   Logo Design
David Guetta   Composer,Producer,Audio Production
Sylvia Gordon   Composer
Jaime A. Dávila "Tame" Gómez   Composer
Funkagenda   Audio Production
Adam Walder   Composer
Mathew Cullen   Art Direction
Ryan Buendia   Composer
Robert Ginyard   Composer
Jaime L. Munson   Composer
Frédéric Riesterer   Audio Production
DJ Replay   Audio Production
Robert Feldman   Composer
Jaime Gomez   Composer
Keith Harris   Composer,drum programming,Audio Production
William Adams   Composer

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