The Entrepreneur and Small Business Problem Solver: An Encyclopedic Reference and Guide / Edition 2

The Entrepreneur and Small Business Problem Solver: An Encyclopedic Reference and Guide / Edition 2

by William A. Cohen
     
 

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ISBN-10: 0471501247

ISBN-13: 9780471501244

Pub. Date: 12/01/1989

Publisher: Wiley

This updated edition covers every topic an entrepreneur or small-business owner must know. Revised to meet the needs of the '90s, the Second Edition provides ready-to-use procedures and ideas for any small business and includes scores of forms, tables, and checklists.

Overview

This updated edition covers every topic an entrepreneur or small-business owner must know. Revised to meet the needs of the '90s, the Second Edition provides ready-to-use procedures and ideas for any small business and includes scores of forms, tables, and checklists.

Product Details

ISBN-13:
9780471501244
Publisher:
Wiley
Publication date:
12/01/1989
Edition description:
REV
Pages:
592
Product dimensions:
8.52(w) x 11.00(h) x 1.57(d)

Table of Contents

FINANCIAL PROBLEM SOLVING.

The Legal Aspects of Going Into Business.

Sources of Capital and How to Get a Loan.

Business Insurance.

Buying a Business.

Leasing or Buying Equipment.

Financial Management.

Credit and Credit Collection.

Record Keeping.

MARKETING PROBLEM SOLVING.

Marketing Research.

How to Find and Introduce a New Product.

How to Price Your Products and Services.

Advertising and Publicity.

Personal Selling.

How to Make Money with Trade Shows.

How to Develop a Marketing or Business Plan.

MANAGEMENT PROBLEM SOLVING.

Recruiting Employees.

Protecting Your Idea.

Personnel Management.

How to Avoid Getting Ripped Off.

How the Computer Can Revolutionalize Your Business.

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