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Reflecting the new tax laws and changes in marketing, finance, and other vital business areas, this second edition offers more extensive advice and information than ever.
The Legal Aspects of Going Into Business.
Sources of Capital and How to Get a Loan.
Buying a Business.
Leasing or Buying Equipment.
Credit and Credit Collection.
MARKETING PROBLEM SOLVING.
How to Find and Introduce a New Product.
How to Price Your Products and Services.
Advertising and Publicity.
How to Make Money with Trade Shows.
How to Develop a Marketing or Business Plan.
MANAGEMENT PROBLEM SOLVING.
Protecting Your Idea.
How to Avoid Getting Ripped Off.
How the Computer Can Revolutionalize Your Business.