The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century

Overview

A Blueprint For Success Without Stress, Now and In The Future.
The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally ...

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The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century

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Overview

A Blueprint For Success Without Stress, Now and In The Future.
The face of publishing has changed drastically in recent years, and the twenty-first century promises to bring the most dramatic alterations to the publishing paradigm to date, calling for an overall revision of the structures and attitudes with which authors set up shop. By following the way of The Entrepreneurial Author, new and seasoned authors alike will discover that achieving and maintaining a professionally and personally balanced life is the way to achieve emotional and financial success, now and in the  21st Century.

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Product Details

  • ISBN-13: 9781933596860
  • Publisher: Morgan James Publishing
  • Publication date: 10/20/2009
  • Edition description: First Edition, General
  • Pages: 200
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.70 (d)

Meet the Author

DAVID HANCOCK is recognized by NASDAQ as one of the world’s most prestigious business leaders. He was also named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as “the business world’s own Oscars” by the New York Post, The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace.
David was selected for Fast Company Magazine’s Fast 50 for 2006 for his leadership, creative thinking, significant accomplishments and his significant impact on the industry over the next ten years. David has revolutionized book publishing from the author’s standpoint. His Entrepreneurial Publishing™ model enriches authors as well as the company.
David is a Certified Guerrilla Marketing Coach, the Founder of Morgan James Publishing, The Entrepreneurial Author University and The Ethan Awards, the only international, all-encompassing entrepreneurial author awards for business authors. David sits on the advisory board of The Mark Victor Hansen Foundation and on the Executive Board of Habitat for Humanity Peninsula. David has also authored too many books to list them all here but they include Guerrilla Marketing for Writers, The Entrepreneurial Author, Guerrilla Marketing for Mortgage Brokers, The Secrets of Master Marketing, Affiliate Cash Flow Marketing and How To Join the eBay Game and Win!
David and his bride Susan live in Hampton Roads, Virginia, with their two children, Morgan Renee and Ethan James.

JAY CONRAD LEVINSON is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 57 other business books.  His books have sold 20 million copies worldwide.  And his guerrilla concepts have influenced marketing so much that his books appear in 52 languages and are required reading in MBA programs worldwide.
Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley.  He was a practitioner of it in the United States as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising.
A winner of first prizes in all the media, he has been part of the creative teams that made household names of many of the most famous brands in history:  The Marlboro Man, The Pillsbury Doughboy, Charlie the Tuna, Morris the Cat, Allstate’s Good Hands, United’s Friendly Skies, and the Sears Diehard Battery.
Jay is the Chairman of Guerrilla Marketing International.  His Guerrilla Marketing is series of books, workshops, CDs, videos, a CD-ROM, a radio show, a University, a series of podcasts, an Internet landmark, and The Guerrilla Marketing Association a support system for small business.
Guerrilla Marketing has revolutionized marketing because it is a way for business owners to spend less, get more, and achieve substantial profits. To transform you into a marketing guerrilla, there is no better person than The Father of Guerrilla Marketing—Jay Conrad Levinson.

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Read an Excerpt

Why You Have to Be an Entrepreneurial Author

The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For entrepreneurial Authors, the only business criteria that count are profits and relationships.

Today there are more authors than ever, but few are true entrepreneurial Authors. If you are contemplating the life of an author, the way of The entrepreneurial Author is the path you should follow. If you are already an author, that is the direction in which you should evolve.

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Table of Contents

The Entrepreneurial Author: Achieving Success and Balance as a Writer in the Twenty-First Century? 
Dedication 
Foreword 
Introduction: Why You Have to Be an Entrepreneurial Author 
Chapter 1: The Goals 
·      The New American Dream: A Lot Better than the Old One
·      The Goals of the Entrepreneurial Author: Relationships, Money, Time, Health, Fun, Longevity
·      Measuring Success as an Entrepreneurial Author: Family, Community, Discovery, Recreation
·      Integrating Your Business with Your Life: Doing it Right at the Start
·      Maintaining Balance: Structuring Your Work and Your Time to Achieve Your Goals
·      The Yardstick for Measuring Success: Big Profits Now, and Bigger Profits Later
·      Sharing Your Profits Generously: Giving and Getting in the Coming Age
·      Money in the Coming Millennium: Available in Many Forms, and Not All Can Fold 
Chapter 2: The Setting 
·      Business in the New Millennium: One Millennium Tougher Than Before
·      The Omnipotence of Tiny Details: How Overlooking Details Means Losing Customers
·      Warm Relationships with Readers: Satisfying Them Beyond Their Expectations
·      Close Relationship with Your Publisher: Realizing that You Are Partners
·      Structuring Your Business: Allowing Yourself to Achieve Your Goals
·      Structuring Your Time: Having Enough to Earn a Living and to Live
·      Being as Flexible as You Have to Be: Because Quality Is Now Taken for Granted 
Chapter 3: The Tools 
·      The Need to Focus: Starting at the Beginning and Never Stopping
·      People—The Life Force of Any Business: Having the Talent to Hire the Right People
·      Duplicating Yourself and Your Top People: Gaining the Precious Gifts of Freedom and Time
·      Data—The Currency of the Twenty-First Century: Easier to Get than Ever if You Know where to Look
·      Getting Cozy with Technology: Profiting from the Simplicity of the Highest of High-Tech
·      Becoming a Global Presence: Knowing where to Go and what to Do when You Get There
·      Modular Profit Alliances: Creating New Profit Centers without Investing in Them 
Chapter 4: The Secrets 
·      Managing in the New Reality: The Key to Survival and Success
·      Selling with the Secrets of Human Behavior: Leaning on Psychology to Help Everyone’s Dreams Come True
·      Being Prepared for Change: Using the Inevitability of Change to Soar Ahead
·      Marketing with Twenty-First Century Weapons: Bigger Bangs for Smaller Bucks
·      Getting Interactive: Navigating the Internet for Profit
·      Avoiding Becoming a Workaholic and Stress: Evolving Beyond the Bugaboos of the Bad Old Days
·      Ten Pitfalls to Avoid in Your Quest: Knowing when Bigger Is Better and when Bigger Is Worse
·      The Need for Passion: Feeling it for Every Aspect of Your Business 
Chapter 5: The Next Steps
·      Every Book You Write Is a Separate Enterprise—A Business of its Own
·      Six Tactics of Thinking Like an Entrepreneurial Author
·      The Entrepreneurial Author’s Ten Commandments.
·      An Author’s Guide to an Industry on the Edge of Tomorrow
·      Guerrilla Marketing for Writers
Bonus
·      The Entrepreneurial Author Community

 

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