The Entrepreneurial Investor: Art, Science, and Business of Value Investing

Overview

Paul Orfalea is a revolutionary entrepreneur widely renowned forhis success in growing Kinko's from a single copy shop to anindustry leader with 1,100 branches worldwide. Less well known ishis long history of successful investing, which dates back to hisearly teens, when Orfalea would skip school to spend afternoons atthe office of his father's stockbroker. In 2000, Orfalea and LanceHelfert cofounded West Coast Asset Management (WCAM) on the sameprinciples of value investing that Warren Buffett used to becomeone ...

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Overview

Paul Orfalea is a revolutionary entrepreneur widely renowned forhis success in growing Kinko's from a single copy shop to anindustry leader with 1,100 branches worldwide. Less well known ishis long history of successful investing, which dates back to hisearly teens, when Orfalea would skip school to spend afternoons atthe office of his father's stockbroker. In 2000, Orfalea and LanceHelfert cofounded West Coast Asset Management (WCAM) on the sameprinciples of value investing that Warren Buffett used to becomeone of the world's greatest investors.

Now, in The Entrepreneurial Investor, Orfalea—along withLance Helfert, Atticus Lowe, and Dean Zatkowsky—reveal how youcan use their version of this approach to achieve unparalleledsuccess in your everyday investment endeavors.

Through solid examples and a light narrative, Orfalea andcompany skillfully explore the essence of the entrepreneurialinvestor, which includes balancing the art and science of thisdiscipline, and viewing investing itself as a business. Along theway, they also examine how the elements of focus, opportunism, andinvolvement can improve your overall investment results.

Divided into four comprehensive parts, this reliable resourcewill put you in a better position to make profitable investmentdecisions. Some of the issues addressed include:

  • Think like an Owner: The Art of the Entrepreneurial Investorcovers WCAM's investing philosophy and some of the context andchatter that can cloud one's thinking.
  • Companies Worth Owning discusses the heart of entrepreneurialinvesting—choosing to invest in individual companies ratherthan in mutual funds or "the market".
  • The Owners' Manual highlights some of the important informationavailable to investors—from the advice shouted on televisionto annual reports,financial statements, and the ever-ambiguoussubject of inventory.
  • What's It Worth—to Me distinguishes investing fromspeculating and helps you understand the actual value of a company,so you can act when the price is low enough for buying or highenough for selling.
  • Filled with in-depth insights and practical advice, TheEntrepreneurial Investor will inspire you to treat investing like abusiness and to think of yourself as an owner. Once you realizethat making money is your business, you'll be a better investor forit.
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Editorial Reviews

From the Publisher
"…the notion of looking at each investment through the lens of an entrepreneur and ignoring market noise is a good one." (Financial Times, Tues 26th February 2008)
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Product Details

  • ISBN-13: 9780470227145
  • Publisher: Wiley
  • Publication date: 12/10/2007
  • Edition number: 1
  • Pages: 170
  • Sales rank: 1,303,600
  • Product dimensions: 6.32 (w) x 9.31 (h) x 0.86 (d)

Meet the Author

Paul Orfalea is the founder of Kinko's and cofounder of WestCoast Asset Management (WCAM). He holds a business degree from theUniversity of Southern California and has been investingsuccessfully for more than forty years.

Lance Helfert is President and cofounder of WCAM. Previously, heoversaw a $1 billion portfolio at Wilshire Associates. Helfert hasa BS in business administration from Pepperdine University.

ATTICUS LOWE is a CFA charterholder and Chief Investment Officerof WCAM. He has a BA ineconomics and business from WestmontCollege.

Dean Zatkowsky is the former vice president of marketing at WCAMand oversees their newsletter, Exclusive Outlook (please visitwww.wcam.com to subscribe). He holds a BA in communication studiesfrom the University of California, Santa Barbara.

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Table of Contents

Foreword By Neil Cavuto.

Introduction. Is Investing An Art Or A Science?

Part I: Think Like An Owner: The Art of the EntrepreneurialInvestor.

Chapter 1: Eyes Believe What They See; Ears Believe Others.

Chapter 2: Others' Irrationality Is Your Opportunity.

Chapter 3: Dirty Harry's Investment Philosophy.

Chapter 4: Adversity In Diversity: Portfolio Concentration.

Chapter 5: Just Buy The Best (Which Does Not Include Most MutualFunds).

Chapter 6: Inspirational Figures: Benjamin Graham.

Part II: Companies Worth Owning.

Chapter 7: Who Really Manages The Brand? (Hint: It's Not TheCompany).

Chapter 8: What Makes You So Special?

Chapter 9: Company Culture Is More Important than Ever.

Chapter 10: Bogie & Bergman Explain Elasticity ofDemand.

Chapter 11: Red Flags and Roaches.

Chapter 12: Inspirational Figures: David Packard.

Part III: The Owner's Manual.

Chapter 13: Televised Advice: No Worse than Drilling Your OwnTeeth.

Chapter 14: Lies, Damned Lies, and Financial Statements.

Chapter 15: How To Be an Annual Report Detective.

Chapter 16: How Inventory Can Skew The Financials.

Chapter 17: Great First Impressions: 10 Signs of a StrongCompany.

Chapter 18: Inspirational Figures: Bernard Baruch.

Part IV: What's It Worth—To Me?

Chapter 19: The ABCs Of Market Inefficiency.

Chapter 20: "Wait Till the Moon Is Full".

Chapter 21: Today's Price for Tomorrow's Growth: The XFactor.

Chapter 22: The Long View, and Why Women Are BetterInvestors.

Chapter 23: Intrinsic Value: Putting It All Together.

Chapter 24: Inspirational Figures: Howard Hughes.

Epilogue: The Fortune Cookie That Ate Wall Street.

About The Authors.

Notice and Disclosures.

Notes.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 30, 2008

    excellent book

    I recommend this book because it was written with humor, but invaluable information for strategies to view any company that is worth considering your investment. I have rarely read a book that is so packed full of solid business considerations for investing. I especially liked the chapter that gave 10 signs of a strong company.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 24, 2009

    No text was provided for this review.

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