The Entrepreneurial Nutritionist / Edition 3

The Entrepreneurial Nutritionist / Edition 3

by Kathy King
     
 

ISBN-10: 0963103342

ISBN-13: 9780963103345

Pub. Date: 01/01/2002

Publisher: Lippincott Williams & Wilkins

The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs.

Overview

The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.

Product Details

ISBN-13:
9780963103345
Publisher:
Lippincott Williams & Wilkins
Publication date:
01/01/2002
Edition description:
Third Edition
Pages:
421
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)
Age Range:
18 Years

Table of Contents

The Beginning

The Entrepreneurial Spirit Is Self-Employment for You?

Building a Strong Foundation

Business Strategies and Management Building Your Credibility Nurturing Your Creativity Ethics and Malpractice Creating a Good Image Counseling Expertise

Managing Your Business

Business Plan Marketing Forms of Business Ownership Protecting Your Ideas and Interests Choosing Business Advisors Finance and Money Start-up Decisions and Costs Fees and Reimbursement Negotiation, Selling, and Contracts Computers in Nutrition Practice Office Policies and Dealing with Clients

Taking Your Ideas to Market

Promoting Your Venture Using the Internet Website Basics Promoting Your Website

Developing Your Professional Practice

Jobs with Physicians and Other Accounts Consulting in Long Term Care Communicating with Food The "Write" Way to Get Published Media Savvy Sports and Cardiovascular Nutrition The Wellness Movement Continued Competency

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