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The Third Edition of this classic book is totally updated and expanded. Readers will learn how to start and grow a private practice or consulting business. New topics include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. New to this edition: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters and legal forms.
The Entrepreneurial Spirit Is Self-Employment for You?
Building a Strong Foundation
Business Strategies and Management Building Your Credibility Nurturing Your Creativity Ethics and Malpractice Creating a Good Image Counseling Expertise
Managing Your Business
Business Plan Marketing Forms of Business Ownership Protecting Your Ideas and Interests Choosing Business Advisors Finance and Money Start-up Decisions and Costs Fees and Reimbursement Negotiation, Selling, and Contracts Computers in Nutrition Practice Office Policies and Dealing with Clients
Taking Your Ideas to Market
Promoting Your Venture Using the Internet Website Basics Promoting Your Website
Developing Your Professional Practice
Jobs with Physicians and Other Accounts Consulting in Long Term Care Communicating with Food The "Write" Way to Get Published Media Savvy Sports and Cardiovascular Nutrition The Wellness Movement Continued Competency