The Entrepreneur's Complete Sourcebook

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Product Details

  • ISBN-13: 9780135914212
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 1/28/1996
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 7.30 (w) x 9.44 (h) x 1.28 (d)

Table of Contents

Introduction
1 Generate Business Ideas 3
2 Screen for Success 23
3 Establish Your Vision 38
4 Build Your Network 46
5 Form Your Business 52
6 Invest in a Franchise 69
7 Buy a Small Business 80
8 Innovate to Improve a Small Business 98
9 Create a Business Plan - Now 109
10 A Business Plan Writer's Templates and Aids 117
11 Check and Improve the Plan 130
12 Improve Your Marketing 139
13 Increase Sales Success 148
14 Write a Marketing Plan 162
15 Hire and Manage Employees 191
16 Control Inventories 201
17 Outsource 205
18 Provide Leadership 210
19 Encourage Teamwork 215
20 Manage Change 220
21 Consider Social Responsibility 225
22 Do Strategic Planning 231
23 Analyze Competitors 238
24 Plan for Growth and Expansion 244
25 Learn to Write and Read Financial Statements 260
26 Budget for Growth 276
27 Find Sources of Financing 280
28 Network for Financing 291
29 Consider Debt Financing 295
30 Consider Equity Financing 303
Glossary 335
Index 348
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