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From the Publisher
"This thirteen chapter guide is a great resource for individuals who want to start up their own small business….This extremely readable sourcebook gives the reader invaluable information on starting a small business, making it profitable, and keeping it running. Susan C. Awe uses an extensive table of contents, has several black and white illustrations, a glossary, and a comprehensive index. Each chapter begins with highlights and includes print and online resources as well as examples and references to websites. This resource is a perfect tool for a beginner businessperson."
"As Awe herself asks, Why another book on entrepreneurship? Her answer, and it is a good one, is that starting a successful business is not a simple task. In other words, the devil's in the details. It is just those details that are covered in this work, which includes in-depth advice and information going far beyond just starting a business. Chapters cover the research and planning stages, raising capital, marketing, hiring personnel, legal and tax issues, and even growth strategies and exit policies. Each chapter is subdivided into sections that outline every step of the process, along with lists of print and online resources that provide further information. While this type of work becomes quickly outdated, there is enough text and background information here that it will prove useful even if some of its web links die. Recommended for public libraries and all business collections."
"Awe has written a very useful and handy guide to entrepreneurial resources. Designed for potential or practicing small business owners, the book provides a comprehensive guide to print and electronic sources on a wide range of topics important to the entrepreneur: the attributes of entrepreneurs; research and information gathering; starting a business; writing a business plan; franchising; raising capital; marketing and advertising; management; personnel and human resources; legal issues and taxes; working with the government; competitive analysis; and growing and ending a business. Each chapter begins with chapter highlights and then describes useful resources on the topic. Each chapter concludes with an annotated list of titles discussed therein, arranged by print and online sources. Numerous screen shots of Web pages provide helpful illustration. A glossary at the end of the volume includes a Web site address for a more complete business dictionary. There is an extensive index. This guide presents a clear step-by-step process for finding information relevant to starting and running a business. Highly recommended. All collections."
"[B]rings together the print and Internet resources which will guide the aspiring entrepreneur through the process of deciding what type of business to open, where it should be located, whether to buy a franchise, how to raise capital, how to market, how to work with government agencies, how to analyze the competition and when to get professional assistance….The chapters are organized by functional area in such a way as to facilitate the planning of any type of small business from start-up through business planning to managing the new business and finally exit strategies and moving on….The book is meticulously indexed, and finding specific topics as quickly as possible is made easier by the bullet point list of chapter highlights and brief introductory summary which introduce each chapter….[T]his book will be a welcome addition to the resources of teachers and students of small business management courses as well as independent entrepreneurs."
The Australian Library Journal