The Entrepreneur's Internet Handbook: Your Legal and Practical Guide to Starting a Business Website

Overview

IT IS IMPOSSIBLE FOR BUSINESS OWNERS
TO IGNORE THE BENEFITS OF THE INTERNET

But the Internet does not have to be impossible to understand

Whether you are a small business owner seeking to create or ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (15) from $1.99   
  • New (3) from $5.99   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$5.99
Seller since 2014

Feedback rating:

(2)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New

Ships from: San Bernardino, CA

Usually ships in 1-2 business days

  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$33.50
Seller since 2014

Feedback rating:

(273)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$45.00
Seller since 2014

Feedback rating:

(164)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

IT IS IMPOSSIBLE FOR BUSINESS OWNERS
TO IGNORE THE BENEFITS OF THE INTERNET

But the Internet does not have to be impossible to understand

Whether you are a small business owner seeking to create or enhance your Web presence-or a player in a large corporation who wants a better understanding of the legal and business fundamentals of your company’s Web enterprise-The Entrepreneur’s Internet Handbook provides important information you need!

--Sell on the Internet
--Develop customer relationships and maintain loyalty
--Attract visitors to your website
--Protect your business using trademarks
--Collect money, credit card authorization, and taxation

--Build and register your website
--Select and request your domain
--Use current software or build customized versions
--Register your copyright

--Start-up guidelines for beginning businesses
--Choose the correct entity-should you have a partner
--Create a business that allows for flexibility
--Limit liability

Read More Show Less

Product Details

  • ISBN-13: 9781572482517
  • Publisher: Sourcebooks, Incorporated
  • Publication date: 12/28/2002
  • Edition description: 1ST
  • Pages: 192
  • Product dimensions: 7.04 (w) x 10.14 (h) x 0.50 (d)

Meet the Author

Julia K. O&#146Neill earned her JD degree cum laude at Boston College Law School and her BA degree in Economics at Yale University. She has had her work published in Massachusetts Lawyers Weekly, Massachusetts Bar Association Lawyers Journal, and Banker and Tradesman, and has been a guest on the nationally-broadcast radio program Observations About Law. She is Of Counsel to The Feinberg Law Group, LLC in Wellesley, Massachusetts, where she specializes in business, corporate, and securities law.

Hugo Barreca holds an MBA from New York University and a JD from Fordham University School of Law. He is admitted to the New York, Connecticut, and Florida Bars. He has over twenty years experience in media and technology, including senior positions with Time, Inc. and the New York Times Magazine Group. Mr. Barreca is a consultant on general management, financial, and legal affairs and has assisted in the formation and organization of several start-up companies. Mr. Barreca resides in New York C

Read More Show Less

Table of Contents

Introduction vii
Section 1 Setting Up and Maintaining Your Business
Chapter 1 Choosing a Form of Entity 3
The Right Entity for the Original Company
Corporate Advantages
Corporate Disadvantages
The Limited Partnership
The Limited Liability Company
The Choice Between S Corporation and LLC
Doing Deals through Partners, Subsidiaries, or Affiliates
Chapter 2 Formation and Maintenance of Your New Entity 13
Creating Structures that Anticipate Change
Limiting your Liabilities During (and after) the Life of Your Business
Avoiding the Piercing of Your Corporate Veil
Chapter 3 Contract Basics 17
Pros and Cons
Contract Requirements
What to Include in Your Contract
Chapter 4 Dealing With Employees 21
Discrimination
Hiring and Firing
Employment Agreements
Internet-Use and Email Policies
Section 2 Financing Your Internet Business
Chapter 5 Financing Options 29
What Investors Invest In
Equity versus Loans
Chapter 6 Business Plans 35
Nondisclosure Agreements
The Right Type of Business Plan for Your Needs
Business Plan Contents
Dog and Pony Shows
Chapter 7 Raising Equity 43
Securities Registration
Regulation D
Initial Public Offerings--IPO's
Section 3 Setting Up Your Website
Chapter 8 Your Website Name 51
Choosing and Registering Your Domain Name
Cybersquatting
Chapter 9 Technical Decisions Regarding Your Software and Hardware 55
Defining your System Specifications
Writing the Request for Proposal (RFP)
Buy Functionality and Performance, not Systems
Build or Buy
Hosting: In-House or Outsourced
Evaluating the Technology Supplier
Chapter 10 Business Decisions Regarding Your Software and Hardware 67
Negotiation of Hardware and Software Contracts
Payment Schedules
Transition from Manual or Legacy Systems
Weighted Score Chart
Contracts
Your Responsibilities
Contractual Elements
Chapter 11 Implementing Your Software and Hardware 75
Users
Training, Error Control, and Feedback
Functionality Creep
Criteria for Success
Chapter 12 Website Content 79
Quality of Information
Copyright Protection
Defamation of Character
Access to Content by Minors
Section 4 Doing Business on Your Website
Chapter 13 Selling on the Internet 97
The E-Commerce Gold Rush
The Retail Model
Using the Internet to Share Information
Auctions, Reverse Auctions, Matchmaking
Selling on the Internet
Chapter 14 How to Attract Visitors to Your Website 111
Search Engines
Section 5 Intellectual Property Basics for Your Website
Chapter 15 Trademarks and Service Marks 117
Trademarks
Service Marks
Chapter 16 Publishing Law, Copyright, and Electronic Media 125
Trademarks Identify the Speaker on the Internet
Infringement of Copyright
Using the Publisher Model
Conclusion 139
Glossary 143
Appendix A Basic Legal Concepts with Business Implications 155
Appendix B Sample Business Worksheets 161
Index 173
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)