Written as a companion volume to a TV series of the same name to be aired in the fall, this overview at business history is lively and informative. Hofstra professor and syndicated columnist Sobel, and Sicilia, a doctoral candidate at Brandeis, present profiles of some three-dozen significant names in the development of American business and industry, arrangedsometimes arbitrarilyby category. Included are business titans Carnegie, Ford, J. P. Morgan and John D. Rockefeller, and a number of important but less-remembered figures, such as Juan Terry Trippe of Pan Am, Charles B. Darrow, the inventor of ``Monopoly,'' John H. Johnson of Ebony magazine fame and Lydia E. Pinkham, whose ``vegetable compound'' was a U.S. staple for 75 years. Photos. (October 10)
Entrepreneurs have played an important role in American economic history from colonial times to the present, and notable entrepreneurs in American history are the subjects of Sobel and Sicilia's book. The authors examine the lives and fortunes of such individuals as Thomas Edison, Henry Ford, John D. Rockefeller, Andrew Carnegie, Montgomery Ward, and present-day innovators Frank Perdue and Mary Kay Ash. Through examination of these entrepreneurs in the framework of different times and sets of circumstances, the authors maintain that ``common elements of entrepreneurship can be seen.'' This book, a companion volume to a prime-time TV series to be presented this fall, is recommended for both academic and public libraries. Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y. The 1857 Sepoy Mutiny remains one of the most controversial, fascinating, and written about events in British imperial history. Yet, as this work demonstrates in a brilliant fashion that is certain to stir scholarly contention, the rebellion still provides ample material for the historian. Using letters of four young lieutenants who participated in the conflict as his central source, and analyzing them with sophisticated (if at times a bit questionable) computer-based psychoanalytic techniques, Broehl produces a highly readable work which is at once ``faction'' and a highly original contribution in the field. Whatever one thinks of the author's approach, this is essential for academic collections. James A. Casada, History Dept., Winthrop Coll., Rock Hill, S.C.
School Library Journal
YAThe Entrepreneurs is a companion volume to a television series, and the book conveys the same fluid visual effect, effortlessly leading readers through a large amount of information and a rather complex set of theories about business, advertising, psychology, and entrepreneurship. Illustrations are lavishat least one on every two-page spreadand draw readers into the text. The biographies of America's famous and not-so-famous entrepreneurs are sufficiently long to satisfy the endless demand for ``report'' sources, and the chapters are organized in meaningful blocks: entrepreneurship as reflected in contemporary and historic visionaries, America's natural resources and their exploiters, manufacturing and the people who shaped its character, advertising hype and its first purveyors, transportation magnates, and communications visionaries. The Entrepreneurs fills a void in an excellent fashion. Jennifer John Reavis, Episcopal High School, Bellaire, Tex.