Ernst & Young Business Plan Guide / Edition 3 by Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt, Ernst & Young | | 9780470112694 | Paperback | Barnes & Noble
Ernst & Young Business Plan Guide / Edition 3

Ernst & Young Business Plan Guide / Edition 3

by Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt, Ernst & Young
     
 

ISBN-10: 0470112697

ISBN-13: 9780470112694

Pub. Date: 06/04/2007

Publisher: Wiley

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.

Completely revised and

Overview

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.

Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.

Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.

• Advice on how to write and develop business plans
*

A realistic sample plan
*

All new sections on funding and financing methodswith provisions for restructuring and bankruptcy
*

Tips for tailoring plans to the decision makers

Product Details

ISBN-13:
9780470112694
Publisher:
Wiley
Publication date:
06/04/2007
Edition description:
REV
Pages:
256
Sales rank:
1,198,113
Product dimensions:
6.00(w) x 9.07(h) x 0.66(d)

Table of Contents

Acknowledgments.

Preface.

A Dedication to Entrepreneurship and the Entrepreneurs of America.

About the Authors.

About Ernst & Young's Strategic Growth Markets.

The Ernst & Young Entrepreneur of the Year Program.

PART I. The Purpose of a Business Plan.

Chapter One: The Business Plan.

Chapter Two: Who Reads the Business Plan?

Chapter Three: Legal Forms of a Business.

Chapter Four: Due Diligence.

PART II. An In-Depth Look at a Business Plan.

Chapter Five: Contents.

Chapter Six: Executive Summary.

Chapter Seven: General Company Description.

Chapter Eight: Products And Services.

Chapter Nine: Marketing Plan.

Chapter Ten: Operational Plan.

Chapter Eleven: Management And Organization.

Chapter Twelve: Major Milestones.

Chapter Thirteen: Structure And Capitalization.

Chapter Fourteen: Financial Plan.

Chapter Fifteen: Confidentiality Agreements.

Chapter Sixteen:Further Considerations.

PART III. Other Resources for Entrepreneurs.

Chapter Seventeen: Resources for the Entrepreneur.

Chapter Eighteen: Conclusion.

Index.

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