The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully

( 4 )
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$11.35
BN.com price
$15.95 List Price (Save 29%)
Marketplace (New and Used)
from
$6.21
$15.95 List Price (Save 61%)
Usually ships in 1-2 business days
All (21)  
Used (6)  
New (15)  
Close
Sort by
Page 1 of 3
Showing 1 – 10 of 21 (3 pages)
$6.21
(Save 61%)
Horizon Books OH
Seller since 2005

Feedback rating:

(3953)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
New Book and Cover in Excellent Condition

Ships from: Cleveland, OH

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$6.99
(Save 56%)
Book Closeouts
Seller since 2012

Feedback rating:

(9675)

Condition: Like New
GREAT Bargain Book Deal - like new - some may have small remainder mark - Ships out by NEXT Business Day - 100% Satisfaction Guarantee!

Ships from: Buffalo, NY

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$9.06
(Save 43%)
Great Book Deals
Seller since 2008

Feedback rating:

(12288)

Condition: New
Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Over 5+ Million Customers served. In business since 1997. Happy Customers is Our #1 Goal. ... Customer Service toll free upport Monday-Friday EST Hrs. 4 to 14 business day Delivery Time by US Post Office. Read more Show Less

Ships from: Oldsmar, FL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$9.93
(Save 38%)
PaperbackshopUS
Seller since 2009

Feedback rating:

(4796)

Condition: New
Shipped from US in 4 to 14 business days. Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$9.94
(Save 38%)
PaperbackshopUS
Seller since 2009

Feedback rating:

(4796)

Condition: New
Shipped from US in 4 to 14 business days. Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$9.94
(Save 38%)
ExpeditedBooksUS
Seller since 2010

Feedback rating:

(889)

Condition: New
Shipped from US. Express shipping in 3 to 6 business days. Standard shipping in 4 to 14 business days. Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$9.99
(Save 37%)
Magers&Quinn
Seller since 2008

Feedback rating:

(2449)

Condition: Like New
Book appears unread, but may have a publisher's mark or minor shelf wear.We are the Twin Cities' largest independent book store.

Ships from: Minneapolis, MN

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.13
(Save 36%)
TrackedBooksUS
Seller since 2012

Feedback rating:

(88)

Condition: New
Shipped from US in 4 to 14 business days standard or 3 to 6 business days express. FREE TRACKING WITH EVERY ORDER! Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$10.14
(Save 36%)
indoo
Seller since 2007

Feedback rating:

(21685)

Condition: New
BRAND NEW

Ships from: Avenel, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$10.22
(Save 36%)
PaperbackshopUS
Seller since 2009

Feedback rating:

(4796)

Condition: New
This item will be shipped from our warehouse in Chicago.

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
Page 1 of 3
Showing 1 – 10 of 21 (3 pages)
Close
Sort by
NOOK Book (eBook)
$10.36
BN.com price
$15.95 List Price (Save 35%)

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

More About This Book

Overview

The guide that demystifies every step of the publishing process, now completely updated to cover e-books, self-publishing, blogging, online marketing, the power of Twitter, and more. No matter what type of book you want to write-fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book-here is how to take an idea you're passionate about, develop it into a manuscript or proposal, get it published, and deliver it into the hands and hearts of readers. Includes interviews with dozens of publishing insiders-agents, editors, bestselling authors, and booksellers. Real-life success stories and the lessons they impart. Plus sample proposals and query letters, a resource guide, and more.

Product Details

  • ISBN-13: 9780761160854
  • Publisher: Workman Publishing Company, Inc.
  • Publication date: 11/4/2010
  • Pages: 480
  • Sales rank: 144,649
  • Product dimensions: 5.90 (w) x 9.00 (h) x 1.50 (d)

Meet the Author

Arielle Eckstut
Arielle Eckstut, cofounder of Little MissMatched, the innovative clothing company, is a writer, entrepreneur, and agent-at-large for the Levine Greenberg Literary Agency. She is the author of Pride and Promiscuity: The Lost Sex Scenes of Jane Austen.

David Henry Sterry is the coeditor of Hos, Hookers, Call Girls, and Rent Boys (front page review, The New York Times Book Review) and author of Master of Ceremonies, Chicken, Satchel Sez, and the forthcoming The Glorious World Cup. He is also an actor, media coach, book doctor, and activist for at-risk youth. The authors are married and live in Montclair, New Jersey, with their daughter.

Table of Contents

Introduction xv

Part I Setting Up Shop

Chapter 1 Writing The Right Idea 3

The Economics of Publishing 3

Judging Your Idea 6

Writers in Search of Ideas 18

What's Next" 19

Chapter 2 A World Wide Wonderland 20

The New Platform 21

Social Networking for Luddites 24

The Four-Step e-Program 30

The Apple of Your Eye 60

Chapter 3 The Perfect Package 61

Selecting Your Dream Team 61

Models for Success 62

Getting Titular: Titles and Subtitles 64

Perfecting Your Pitch 66

The Facts About the Fiction Proposal 71

The Nonfiction Proposal 72

The Value of Good Readers 97

Picking Partners: "Help, I Need Somebody!" 99

Prepare Your Package for Liftoff 103

Chapter 4 Locating, Luring and Landing the Right Agent 104

Do You Really Have to Have an Agent" 105

Locating an Agent 107

Luring the Agent 113

Landing the Big Kahuna 123

John Hancocking: Signing an Agency Contract 127

What's Next" 129

Chapter 5 Demystifying Submission 130

Agent Relations: Snarling Snafus and Scary Silences 130

Sending Your Brave Little Book Out into the World 137

The Agony and Ecstasy of "Interest" 139

Sending Your Book Directly to Publishers 146

Going Direct to Your Readers 153

And in Conclusion … 154

Chapter 6 Rejection Section 155

Rejection Rules 156

To Learn or Not to Learn 158

Taking Action 164

Part II Taking Care of Business

Chapter 7 Let's Make A Deal! 167

The Selling of Your Book 167

Sifting Wheat from Chaff: The Right Publisher for You 170

Finding a Cowriter or Dumping the One You Have 176

Negotiating Nuggets for Agentless Authors 177

Get It in Writing: The Deal Memo 179

Chapter 8 Contract Facts 181

An Askance Glance at Your Advance 181

The Reality of the Royalty 185

Delivery: The First Step Toward Blissful Acceptance 190

Copyright or Copywrong" 194

The Many Faces of Subsidiary Rights 194

Warranties and Indemnities: Publishers Covering Their Asse(t)s 198

Author Copies: "You Mean I Have to Buy My Own Books"" 199

Covering Your Cover 199

Options for Your Option 200

The Rules of Accounting 201

Sign Here, Please … 201

Someone Has to Write the Thing 202

Chapter 9 Write Away! 203

Getting Your Ducks in a Row so You Can Get Quacking 203

Getting Started 216

More Readers 220

More on Outside Help 224

Don't Let Running Out of Time Drive You Out of Your Mind 225

Postpartum Depression 226

One Last Thing Before You Turn It In 226

Chapter 10 Working With Your Publisher 227

Editor 101 229

The Mother of All Meetings: The Launching of Your Book 244

Preparing Your Book for Cataloging 249

The Six Month Meeting 262

The Sales Conference 265

Making a Stink: When to Get Mad and When to Shut Up 267

Enjoying the Ride 268

Chapter 11 Publish Thyself 269

Why Do You Want to Publish Your Book on Your Own" 270

The Costs and Components of Self-Publishing 282

Self-Publishing Roulette 287

Publicity and Marketing 296

Selling Your Book 298

Live, Learn and Prosper 306

Part III Getting the Word Out

Chapter 12 Prepub Publicity And Marketing 309

Putting Yourself in Expert Hands 310

Selling Yourself: An Overview 319

To Tour or Not to Tour 346

Preparing for Your First Interview 358

Building Buzz 362

Chapter 13 Launching Your Book and Keeping It Alive 363

Your Pub Date 364

Giving Away Books (Yes, That's Right, Giving Them Away) 365

Connecting with Your Readers 367

Bookstore Love 369

Making an Eventful Event 373

A Tour of Your Book Tour 385

Back to Pitching and Hooking 395

Book Club Heaven 399

Awards As Buzz 400

Keeping Your Book Ball Rolling 400

The Golden Rules Are … 403

Chapter 14 The Fine Art of Selling 404

"How Many Copies Did You Say"" 405

Back to the Bookstore 407

Selling Books in Unexpected Places 413

Sales on the Web 414

Lovely, Luscious Libraries 417

Back to School 417

Rotten Returns 418

The Last Word on Royalties 418

Keep the Sales Train Rolling 421

Chapter 15 Okay, What's Next" 422

Don't Make the Same Mistake Twice 423

Look at the Numbers 424

Have the Next Idea Ready 425

When to Send 427

Th-Th-Th-That's All, Folks! 427

Appendices 429

Appendix I Great Books on Writing 431

Appendix II Resources 433

Appendix III Selected Publishers 439

Appendix IV Standard Permission Form 448

Appendix V Our Proposal for This Book 449

Acknowledgments 465

Index 469

About The Authors 481

Customer Reviews

Average Rating 4.5
( 4 )

Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

Sort by: Showing all of 4 Customer Reviews

  • Posted October 26, 2010

    Book Doctors excited about Pitchapalooza/launch @ Upper East Side B & N

    Publishing titans Larry Kirchbaum, Jen Bergstrom of Editor-in-Chief of Gallery Books (Simon and Schuster), and Bob Miller, newly anointed majordomo of Workman Publishing, will be celebrity judges at Pitchapalooza. It's the brainchild of The Book Doctors, aka Arielle Eckstut & David Henry Sterry, authors of The Essential Guide to Getting Your Book Published. It's American Idol for books - only without the Simon. Writers get 1 minute to pitch their book to the panel of publishing experts. Then the judges critique everything from idea to style to potential in the marketplace and much, much more. It's educational & entertaining. They winner gets a free consultation & a chance to jump start your book career. The Book Doctors have helped dozens & dozens of talented writers become published authors. You could be next! And stick around afterwards for the book release party of The Essential Guide to Getting Your Book Published.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 2, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 11, 2011

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit