The Essential Guide to the Business of U.S. Mobile Wireless Communications

The Essential Guide to the Business of U.S. Mobile Wireless Communications

by John P. Burnham
     
 
The purpose of the book is to provide a comprehensive assessment of the US wireless industry from a business perspective. It is not meant to be a technical treatise, but rather, a clearly written and understandable description of the current status of the US Mobile Wireless Communications Market and its underlying technologies.

Overview

The purpose of the book is to provide a comprehensive assessment of the US wireless industry from a business perspective. It is not meant to be a technical treatise, but rather, a clearly written and understandable description of the current status of the US Mobile Wireless Communications Market and its underlying technologies.

Editorial Reviews

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The Barnes & Noble Review
It's not often you get to see a complete analysis of an industry as high-profile as wireless communications -- without paying thousands of dollars to some analyst of questionable objectivity, that is. So if you're a marketing professional, investor, manager, PR person, or business decision maker concerned with wireless, The Essential Guide to the Business of U.S. Mobile Wireless Communications qualifies as something of a miracle.

John P. Burnham's day job is strategic planning for a major electronics company. So he knows this stuff. And he's covered the waterfront here: voice, data, paging, infrastructure, platforms, devices, applications, even service providers -- those still standing, that is. There's coverage of voice, data, and paging; consumer and business services; TDMA and CDMA; even some pretty educated guesses about the I-Mode, 3G, GPRS, EDGE, and CDMA2000 stuff that's allegedly around the corner.

Burnham takes on the big questions: which technologies will predominate? Where will the revenue come from -- and where won't it come from? What can be expected from "location-based" services? You're unlikely to find this much insight elsewhere -- for ten, maybe even 50 times the price. (Bill Camarda)

Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Product Details

ISBN-13:
9780130420558
Publisher:
Pearson Education
Publication date:
08/07/2001
Series:
Essential Guide Series
Pages:
256
Product dimensions:
7.07(w) x 9.19(h) x 0.72(d)

Meet the Author

John P. Burnham has extensive experience in the telecommunications field. He is an executive with responsibility for North American strategy development, competitive analysis, and research for one of the world's preeminent consumer electronics companies. Prior to that, he was Manager of Corporate Strategy for a regional Bell operating company. Burnham has an MBA from the Fuqua School of Business at Duke University, with a concentration in Strategic Planning and Marketing. He also earned a B.S. in Finance from Arizona State University.

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