The Ethical Consumer

The Ethical Consumer

by Rob Harrison, Terry Newholm, Deirdre Shaw
     
 

Plenty of books describe how to become ethical consumers, but few focus on the behaviors of ethical consumers, their discourses and narratives, the social and political contexts in which they operate, and how effective they are in influencing business decisions. In this collection of 14 articles contributors describe the theories behind ethical consumption, the… See more details below

Overview

Plenty of books describe how to become ethical consumers, but few focus on the behaviors of ethical consumers, their discourses and narratives, the social and political contexts in which they operate, and how effective they are in influencing business decisions. In this collection of 14 articles contributors describe the theories behind ethical consumption, the campaigners and consumers behind the movement, the business models beneath that, and the methods of responding to ethical consumers. Individual articles address such topics as the history of consumer activism, the influence of pressure groups, using existential- phenomenological interviewing to explore meanings of consumption, modeling consumer decisions, forming and using focus groups, and meeting the ethical gaze. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781412903523
Publisher:
SAGE Publications
Publication date:
05/01/2005
Pages:
284
Product dimensions:
6.90(w) x 9.60(h) x 0.90(d)

Table of Contents

"With the extra duties placed on teachers these days to design,align, produce, and perform, and with student and teacheraccountability on the rise, a book like thisis a valuableresource for teachers of all disciplines and grade levels."

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