The Ethical Consumer

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Who are ethical consumers and why are they on the rise?

Leading the way towards answering the question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together diverse experiences of scholars, campaigners and business practitioners from the international community.

This book explores:

  • ethical consumer behaviours, motivations and narratives
  • the social, political and theoretical contexts in which ethical consumers operate
  • the responsibilities of businesses
  • the effectiveness of ethical consumer actions.

Contributions are informed by case studies, focus groups, surveys and interviews.

The text will interest graduates, undergraduates and their tutors on courses relating business and consumption. It is also relevant to academics in other disciplines, politicians, producers, practitioners, campaigners, and not least, consumers.

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Product Details

  • ISBN-13: 9781412903523
  • Publisher: SAGE Publications
  • Publication date: 5/1/2005
  • Pages: 280
  • Product dimensions: 6.90 (w) x 9.60 (h) x 0.90 (d)

Meet the Author

Terry is currently Lecturer in Consumer Behaviour at Manchester Business School, University of Manchester. He has two key areas of interest. One is in the changing relationship between healthcare professionals and patients given the wider availability of information. The other is in ethical consumption in a world where human activity is increasingly seen as having a detrimental affect on our environment. In both cases he in primarily interested in understanding the diversity of consumer perspectives.

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Table of Contents

Introduction 1
Defining the ethical consumer 1
1 Philosophy and ethical consumption 11
2 The consumer as economic voter 25
3 A brief history of consumer activism 39
4 Pressure groups, campaigns and consumers 55
5 Informing ethical consumers 69
6 The effectiveness of ethical consumer behaviour 89
7 Case studying ethical consumers' projects and strategies 107
8 Using existential-phenomenological interviewing to explore meanings of consumption 125
9 Modelling consumer decision making in fair trade 137
10 Identifying and profiling apparel label users 155
11 Focus groups on consumers' ethical beliefs 173
12 Surveying ethical and environmental attitudes 189
13 Corporate disclosure and auditing 207
14 Meeting the ethical gaze : challenges for orienting to the ethical market 219
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