The Everything Business Plan Book with CD: All you need to succeed in a new or growing business


Every year, thousands of great business ideas languish because entrepreneurs don't have a solid business plan. Business plans can be simple three-page documents or fill a large binder, but all have the same purpose--to plan for success. This book provides straight answers and expert advice on creating the ...

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Every year, thousands of great business ideas languish because entrepreneurs don't have a solid business plan. Business plans can be simple three-page documents or fill a large binder, but all have the same purpose--to plan for success. This book provides straight answers and expert advice on creating the right plan for any type of business. Fledgling business owners will learn how to:

  • Analyze business opportunities
  • Estimate costs
  • Secure startup equipment
  • Develop services
  • Find the best location
  • Pull the money together to make it happen
With this valuable resource, budding entrepreneurs will find all they need to write a plan that will succeed in the dangerous world of startups. The accompanying CD contains 60 sample business plans for a variety of popular ventures.
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Product Details

  • ISBN-13: 9781598698220
  • Publisher: Adams Media
  • Publication date: 4/18/2009
  • Edition number: 2
  • Pages: 320
  • Sales rank: 576,471
  • Product dimensions: 8.00 (w) x 9.25 (h) x 0.69 (d)

Meet the Author

Dan Ramsey (Willits, CA) is the author of more than two dozen business books, including The Everything Guide to Starting and Running a Retail Store and The Everything Sales Book. Mr. Ramsey has operated numerous retail and services businesses over the past forty years.

Stephen Windhaus (Port St. Lucie, FL) is a principal in Windhaus Associates (, a professional business plan development service based in Florida since 1999. He is the coauthor of Ten Minute Guide to Business Writing. He has written hundreds of successful business plans and presented numerous startup seminars and workshops.

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Table of Contents

Top Ten Questions Your Business Plan Must Answer x

Introduction xi

1 Business Plan Basics 1

Business Plans 101 4

Start-Up Plans 4

Growth Plans 7

Plan Components 9

Starting Your Plan 15

2 Getting Help 17

Planning Process 18

Planning Tools 20

Small Business Administration 23

Business Associations 25

Professional Business Planners 26

Financial Data 29

3 Executive Summary 33

Purposes of the Executive Summary 34

Concept 36

Background 37

Mission Statement 40

Marketing 41

Compelling Reasons to Buy 43

Capital Requirements 44

4 Present Situation and Objectives 47

The Market 48

The Product or Service 50

Pricing and Profitability 53

Resources 54

Objectives 56

Return on Investment 58

5 Management 60

Business Structures 61

Management Team 65

Key Personnel 67

Responsibilities 70

Future Management Requirements 72

6 Product/Service Description 74

What You Sell 75

Current Products/Services 77

Proprietary Technology 78

Features and Benefits 80

Value Added 82

7 Market Analysis 84

The Marketplace 85

Market Analysis 101 88

Market Segments 92

SWOT Analysis 95

Your Target Market 98

8 Customers 100

Selling to Individuals 101

Selling to Companies 102

Identifying Customers 103

Finding Customers 106

Keeping Customers 110

9 competition 113

Identifying Competition 114

Analyzing Competition 115

Competitive SWOT 117

Defeating Competition 120

10 Analyzing Risks 123

Understanding Risk 124

Degrees of Risk 127

Minimizing Risk 131

Risk Management 132

11 Marketing Strategy 135

Comprehensive Plan 136

Product/Service Strategy 139

Positioning 141

International Marketing 143

12 Pricing forProfitability 147

Pricing 148

Margins and Discounts 154

Costs 156

Profitability 158

Increasing Profitability 159

13 Advertising and Promotion 161

Using the Mass Media 162

Promotion 166

Media Planning 170

Capabilities Brochure 172

14 Sales and Distribution 173

Sales Basics 174

Sales Channels 176

Sales Management 178

Commissions and Incentives 181

Forecasting Sales 184

15 Suppliers and Resources 187

Finding Suppliers 188

Business Relationships 191

Additional Resources 195

16 Income Statement 199

Profit and Loss Basics 200

Cost of Goods Sold 204

Gross Margin 205

Operating Expenses 206

Net Income/Loss 207

GAAP 208

17 Cash-Flow Forecast 209

Cash-Flow Basics 210

Cash-Flow Statement 213

Statement Functions 215

18 Balance Sheet 216

Balance Sheet Basics 217

Simple Balance Sheet 217

Corporate Balance Sheet 218

Notations 220

Ratios 220

19 Break-Even and Ratio Analyses 221

Break-Even Analysis 222

Business Ratios 225

20 Present Your Business Plan 229

Choosing Candidates 230

Distributing Your Business Plan 234

Business Plan Follow-Up 237

Banking the Money 238

Appendix A Widgee World Retailers, Inc. Business Plan 240

Appendix B Acme Time Management Consultants, Inc. Business Plan 258

Appendix C Sample Business Plans 277

Appendix D Business Plan Glossary 278

Index 284

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