The Everything Business Planning Book: How to Plan for Success in a New or Growing Business

Overview

It seems nowadays, everyone is thinking of starting his or her own business. But how do you actually go about it, and when is the right time to quit your "day job"? Entrepreneur and business consultant Marlene Jensen has the answers to these questions and dozens more in The Everything Business Planning Book. In this timely volume, you'll find straight answers and expert advice on how easy it is to start your own business - whether it's a "bricks and mortar" company or an online venture. If you've already ...
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Overview

It seems nowadays, everyone is thinking of starting his or her own business. But how do you actually go about it, and when is the right time to quit your "day job"? Entrepreneur and business consultant Marlene Jensen has the answers to these questions and dozens more in The Everything Business Planning Book. In this timely volume, you'll find straight answers and expert advice on how easy it is to start your own business - whether it's a "bricks and mortar" company or an online venture. If you've already developed a product of just have a great idea, The Everything Business Planning Book contains all the vital information you need to make the important decisions about getting your business up and running.

Featuring dozens of worksheets that cover everything from accounting to hiring employees, this hands-on book is the first step to making your business dreams come true!

You'll learn how to:

Understand and research the market

Develop the business from the inside out

Comprehend financial issues, from raising money to P&L's, cash flows, and balance sheets

Implement Strategic and tactical plans for moving forward

And much, much more!

Read More Show Less

Product Details

  • ISBN-13: 9781580624916
  • Publisher: Adams Media Corporation
  • Publication date: 5/1/2001
  • Series: Everything Series
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 8.00 (w) x 9.25 (h) x 0.84 (d)

Table of Contents

Chapter 1 Using What You Have to Get What You Want


Chapter 2 Launching a New Business
Chapter 3 Learning the Industry
Chapter 4 Learning from the Competition
Chapter 5 Your Marketing Strategy
Chapter 6 The Art and Science of Sales
Chapter 7 The Different Channels of Marketing
Chapter 8 Buying Advertising
Chapter 9 Choosing the Form for Your Business
Chapter 10 Hiring and Motivating Employees
Chapter 11 Secrets of Financial Success
Chapter 12 Moving Forward: Strategy and Tactics

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