The Everything Guide To Being A Personal Trainer: All You Need to Get Started on a Career in Fitness [NOOK Book]

Overview

If you love fitness and you're looking for an alternative to the typical 9-5 office job, The Everything Guide to Being a Personal Trainer will help you turn your passion into a career. Opportunities for professional fitness trainers are everywhere-fitness clubs, college athletic programs, even professional ...
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The Everything Guide To Being A Personal Trainer: All You Need to Get Started on a Career in Fitness

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Overview

If you love fitness and you're looking for an alternative to the typical 9-5 office job, The Everything Guide to Being a Personal Trainer will help you turn your passion into a career. Opportunities for professional fitness trainers are everywhere-fitness clubs, college athletic programs, even professional sports teams. The Everything Guide to Being a Personal Trainer is a step-by-step guide that will take you from gym rat to fitness guru in no time.



This easy-to-follow book progresses from training to certification with tips to help you:

- Choose a work environment;

- Set up a business plan;

- Find, motivate, and keep clients;

- and learn about marketing and networking.

Written by two personal-training professionals, The Everything Guide to Being a Personal Trainer is all you need to get started in the exciting, growing field of fitness.
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Product Details

  • ISBN-13: 9781605502748
  • Publisher: F+W Media
  • Publication date: 3/13/2007
  • Series: Everything
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 304
  • File size: 771 KB

Meet the Author

Kate Kenworthy, M.Ed., A.T.C., C.S.C.S. is a certified athletic trainer and strength and conditioning specialist with a master's degree in physical education. She has worked as a varsity athletic trainer for Bryant University and Boston University and is currently a fitness consultant specializing in injury prevention and sport-specific training. Kate lives in Lincoln, RI.

Stephen A. Rodrigues, M.Ed., P.E.S. is a personal trainer of amateur and professional athletes and worked as the spring training Assistant Strength and Conditioning Coach for the Yankees. Stephen lives in Lincoln, RI.

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Table of Contents


Top Ten Reasons to Become a Personal Trainer     x
Acknowledgments     xi
Introduction     xiii
Is Personal Training for You?     1
Why Become a Personal Trainer?     1
Defining a Personal Trainer     3
Traits of a Successful Personal Trainer     5
Skills of a Successful Personal Trainer     8
Career Opportunities and Income Potential     9
Becoming a Personal Trainer     10
Health Clubs and Gyms     15
Benefits of Training in a Club     15
Choosing a Club to Work In     18
Potential Clientele     20
Drawbacks of Working in a Health Club     23
Compensation     25
Renting Space in a Health Club     26
Corporate Fitness     29
What Is Corporate Fitness?     29
Benefits of Working in the Corporate Setting     33
Programming     36
Drawbacks to Corporate Training     38
Compensation     40
Personal Training Studios     43
What Is a Personal Training Studio?     43
The Process of Opening a Studio     48
Other Professionals Employed by Studios     53
Obtaining and Keeping Clients     54
Working at an Established Studio     57
Independent Training     59
Benefits of Independent Training     59
In-Home Training     61
Outdoor Training     64
Renting Space in Other Businesses     65
Drawbacks to Independent Training     69
How to Be Successful     70
Sports-Performance Training     73
Evolution of Sports-Performance Training     73
Youth Fitness and Training Programs     77
Training the High School Athlete     81
College- and University-Level Athletes     83
Training with Professional Athletes     85
Training the Weekend Warrior     86
Starting Your Personal-Training Career     89
Looking for a Job     89
Obtaining Your First Client     92
Developing Your Warm Market     94
Your Training Philosophy and Style     97
How to Develop a Niche     98
Making a Name for Yourself     100
Setting Up Your Business     103
Importance of a Business Plan     103
Choosing the Structure of Your Business     105
Record Keeping      108
Budgeting     110
Taxes and Your Accountant     111
Hiring Help     112
Making Sure You Are Covered: Liability and Insurance     115
Are You Liable?     115
Protecting Yourself from Lawsuits     117
The Need for Insurance     117
Where to Find Insurance     120
Purchasing Insurance     121
Insuring Your Employees     122
Establishing Policies for an Effective Business     123
Open for Business: Scheduling Your Week     123
Policies for Accidents and Emergencies     126
Payment and Billing Policies     128
Handling Lateness     131
Missed Appointments and Cancellations     132
Marketing Your Business     135
Marketing Your Products and Services     135
Advertising to Your Market     137
Types of Advertising Media     139
Advertising and Your Budget     145
Promoting Yourself and Your Business     146
Using Professional Advertising Agencies     148
Networking     151
Networking Basics     151
Networking Is Not Selling     154
Local Networking Groups      155
Networking with Other Professionals     156
Trade Shows and Conferences     158
Public Relations     159
Common Mistakes     161
Professionalism     163
Look, Speak, and Act as a Professional     163
Portraying a Professional Attitude     166
The Client-Trainer Relationship     167
Respecting Your Clients' Personal Space     169
Maintaining Confidentiality     170
Professionalism Outside of the Workplace     171
Initial Appointments     173
The Health Screening     173
Conducting a Thorough Interview     176
Reviewing and Signing the Legal Contracts     179
Pretesting     180
Financial Matters     183
Preparing for the Next Appointment     185
Components of a Program     187
Warm-Up     187
Core and Balance Training     188
Resistance Training     190
Cardiovascular Training     192
Cooldown     197
Stretching     198
Principles of Programming     201
Principles for Success     201
Factors to Consider When Planning a Program      204
Program Considerations for Cardiovascular and Resistance Training     207
Periodization     210
Breaking Plateaus     210
Giving Homework     213
Motivating Your Clients Through Goal-Setting     215
What Motivates Each Individual     215
The Importance of Goal-Setting     218
Put Goals in Writing     219
Keeping Your Clients Focused     222
Tracking Progress     222
Recognizing and Rewarding Success     227
Keys to Success     228
Maximizing Client Retention and Satisfaction     231
Maintaining a High Client-Retention Rate     231
Client Loss     233
Exercise + Fun + Results = Satisfaction     234
Client Burnout     236
Common Mistakes     239
Recapturing Lost Revenue     241
Continuing Education     245
The Need for Continuing Education     245
Becoming Recertified     246
Attending Seminars and Workshops     248
In-Home Learning     250
Continuing-Education Providers     253
Cautionary Notes     254
Preparing for the Future      257
The Future of the Personal Training Industry     257
Providing New Services     260
Offering Total Wellness     261
Online Training     264
Love Training Over the Long Haul     266
Medical Forms and Questionnaires     269
Equipment Suppliers     277
Additional Resources     279
Index     285
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