The Everything Guide to Crowdfunding: Learn how to use social media for small-business funding

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Overview


Harness the power of the crowd to turn your dreams into reality!

Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them.

The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social ...

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The Everything Guide to Crowdfunding: Learn how to use social media for small-business funding

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Overview


Harness the power of the crowd to turn your dreams into reality!

Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them.

The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including:

  • Gaining an online presence
  • Tapping into the crowd
  • Understanding the different crowdfunding platforms
  • Designing a successful campaign plan
  • Promoting your campaign with social media, search engine optimization, and affiliate marketing
  • Dealing with donors after your campaign ends
Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.
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Product Details

  • ISBN-13: 9781440550331
  • Publisher: Adams Media Corporation
  • Publication date: 1/18/2013
  • Pages: 288
  • Sales rank: 949,989
  • Product dimensions: 7.90 (w) x 9.10 (h) x 0.70 (d)

Table of Contents

The Top 10 Things You'll Learn from This Book 10

Introduction 11

01 Crowdfunding Basics 13

Crowdfunding 14

Crowdfunding Pros 15

Crowdfunding Cons 17

Key Factors of Success 21

02 Crowdsourcing 23

Crowd + Outsourcing 24

Crowdsourcing Long Ago 24

Crowdsourcing Today 26

Other Ways of Using the Crowd 26

Crowdsourcing Websites 28

When Crowds Don't Think Well 30

Can Crowds Be Made to Think Better? 31

Companies That Do It Right 33

03 Raising Funds 37

Fundraising Defined 38

Common Fundraising Organizations 38

Professional Fundraisers 40

Five Things to Always Do When Fundraising 40

Five Things to Never Do When Fundraising 42

Using the Internet as a Tool 44

Popular Fundraising Websites 45

04 Crowdfunding 101 49

Crowdfunding the Statue of Liberty 50

Types of Crowdfunding 51

The Origins of Crowdfunding on the Internet 55

A Typical Crowdfunding Campaign 56

05 A Crowdfunding Platform Examination 61

Kickstarter.com 62

The Kickstarter Introductory Page 63

The Discover Tab 63

The Blog Tab 64

The Help Tab 65

Kickstarter School 68

Start Your Project 72

06 Other Crowdfunding Sites 77

Indiegogo 78

RocketHub 81

Peerbackers 85

Quirky 86

07 The Keys to a Successful Campaign 91

Choose the Right Crowdfunding Site 92

Craft a Passionate Pitch 93

A Good Campaign Video 95

A Proper Funding Goal 96

An Effective Reward Structure 98

A Comprehensive Outreach Plan 101

Your Campaign's Duration 102

Additional Keys to Success 102

08 Using Social Media for Crowd-funding and Business 103

What Is Social Media? 104

Your Social Media Strategy 105

Starting a Website 106

Blogs 109

Facebook 110

Twitter 112

Linkedln 114

Google+ 114

Affiliate Marketing 116

Reddit 117

Managing the Social Media Beast 118

09 Pay Per Click and Crowdfunding 119

Two Types of Advertising 120

What Search Engines Do 121

Organic and Sponsored Searches 122

How Google Ranks Ads 123

Setting Up a Google AdWords Program 124

Picking the Best Keywords 126

Making Keywords Work for You 127

Writing Magnetic Ads 130

Split Testing 132

10 Using Twitter for Promotion 135

Introducing the Twitterverse 136

Why People Use Twitter 137

The Anatomy of a Tweet 138

Twitter Third-Party Applications 139

Getting on Twitter 141

Finding People 142

Connecting Websites to Twitter 143

Best Practices for Businesses 144

Final Thoughts for Crowdfunders 147

11 Promoting Your Project on Facebook 149

The History of Facebook 150

Who Is on Facebook? 150

What Do People Do on Facebook? 151

Nine Reasons Why Your Business Needs to Be on Facebook 152

Some Facebook Terminology 154

A Page or a Profile for Your Business? 155

Setting Up a Business Page 156

How to Promote Your Page 157

How to Use Facebook Ads 158

Best Practices for Using Facebook 159

How to Analyze Your Facebook Presence 160

12 Using YouTube 163

The Beginnings 164

YouTube Today 164

YouTube Communities 165

Channeling 166

Your Comments Please 167

Let YouTube Do the Hosting 169

Search Optimization 170

Tracking 172

13 Making Your Campaign Video 173

First Impressions 174

Do Your Research 174

Develop Your Pitch 175

Your Pitch Checklist 176

Recording Your Video 177

Recording Audio 179

Editing Software 179

Action! 182

Storyboarding 183

Final Checklist 184

Spread the Word 185

14 Protecting Your Idea 187

Intellectual Property 188

Protecting Your Intellectual Property 189

Patents 189

Trademarks 193

Copyrights 194

Obtaining Patents and Trademarks 195

15 The Campaign's Finished 199

The End of a Campaign 200

What's Next? 200

Survey Says! 203

Keeping Records of Your Campaign 204

How Do You Get Your Money? 205

Shipping Your Product 205

Ongoing Updates 207

16 Five Successful Campaigns 209

TikTok+LunaTik Multi-Touch Watch Kits 210

Mosquita y Man 211

Natural Resources 213

She and the Sun 215

Flint and Tinder 216

17 Local Investing 219

The Definition of Investing 220

It Was a Wonderful Life 220

Korean Kyes 221

A Shift in Attitudes 221

Local Crowdfunding Websites 223

Community Crowdfunding Ventures 226

The National Crowdfunding Association Gets Local 227

A Perfect Opportunity 228

Your Opportunity 229

18 Crowdfunding for Social Good 231

The Social Enterprise Movement 232

Nonprofits 232

Social Enterprises 234

Why Are Social Enterprises Necessary? 235

Social Entrepreneurs 236

Crowdfunding Social Change 237

Before You Start Your Social Change Campaign 238

Fundraising Is Storytelling 240

The Top Four Lessons 242

19 Equity-based Crowdfunding 245

Equity 246

The Roaring Twenties 246

The Stock Market Crash of 1929 248

The Securities Act of 1933 249

State Securities Laws 250

Rise of Equity Crowdfunding 251

The House Proposes H.R. 2930 251

The Senate Proposes S. 1791 252

Single Bill H.R. 3606 Is Formed 253

20 Interpretations of the JOBS Act 255

The JOBS Act 256

Overview of the H.R. 3606 Titles 257

A Look at Title III: Crowdfunding 260

Crowdfunding Intermediary Requirements 262

H.R. 3606-Other Issues 263

Waiting for Equity Crowdfunding 264

Appendix A Glossary 266

Appendix B Bill H.R. 3606 271

Index 282

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted January 16, 2013

    I Also Recommend:

    Decent book. My wife and I are thinking of crowdfunding an expa

    Decent book. My wife and I are thinking of crowdfunding an expansion to our specialty food business and we wanted to get up to speed quickly on crowdfunding. We are still researching things but found this book quite useful. Several others at our local B&N were helpful also. We are probably going to use Kickstarter for our site but have read that IndieGoGo is a good one too. Look for us soon - South American Teas

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 15, 2013

    Disclaimer: I happen to know the author of this book so this rev

    Disclaimer: I happen to know the author of this book so this review is probably a bit biased. Tom Young's book is written from the
    vantage point of a real crowdfunder. He has been involved with several crowdfunding projects and lectures on the topic frequently in the
    southern NH area.  If you are looking for a nice backgrounder on crowdfunding written by someone who has actually practiced the
    art not just interviewed people, this is a good one.  Highly recommended. 

    Was this review helpful? Yes  No   Report this review
  • Posted December 20, 2012

    Its my first choice

    I want to crowdfund a film project and I bought 3 books on the subject to learn how to do it. While all three books had great content, I liked Young's book the best. His approach is almost academic, at least initially. He educates you about the history of fundraising and how the web now allows crowdfunding. Then he jumps into a survey of crowdfunding sites and how they work. This was helpful because I am new to all this. Then he gives you chapter after chapter of personal advice concerning ways to sucessfully run a crowdfunding campaign. I found these chapters the most valuable. The last chapters about selling shares via crowdfunding were less interesting but a lot of information is there. If you want a great backgrounder on crowdfunding, this book fits the bill.

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  • Anonymous

    Posted April 8, 2014

    No text was provided for this review.

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