Adina Genn (Port Washington, NY) is an award-winning journalist, book author, and fundraiser. She has worked with several nonprofits in New York, including the Long Island Fund for Women and Girls, the Fair Media Council, and the Small Business Development Centers (SBDCs) at both Stony Brook University and Farmingdale State College. Ms. Genn is the recipient of a Media Award from the New York State Association for Retarded Children.
The Everything Guide to Fundraising Book: From grassroots campaigns to corporate sponsorships -- All you need to support your cause; Capital campagins/ Online fundraising / Cause marketing / Special Eventsby Adina Genn
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Thousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites to communicate with team members; cause marketing; social networking fundraising; and giving circles.
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I'm the founder of a nonprofit and I felt that I needed to learn more about fundraising. This is the second book I read. It seemed that most of the advise was aimed at a school fundraiser. There are a number of times PTOs and PTAs are mentioned and there's a chapter on how to teach children and teens to sell wrapping paper and the like. There were a number of good chapters for the nonprofit to use. One thing did really bother me: if you're trying to raise $50,000 and you have a budget of $10,000 do you want to risk spending $30,000. A friend who is a professional fundraiser gave me his book and it opens with a discussion of a committee thinking up fundraisers and looking at what would be fun for their friends and family. They were looking to spend $2,000 to raise $3,0000. Not a wise use of your money. This book was also published in 2010, and there are a number of changes that need to be made when the book is updated: there are a number of sites that allow you to easily create and maintain your website and there was nothing about crowdfunding. Also things have changed on social media sites and it's not easy to gain attention to posts about your fundraising event without having to pay advertising. There is so much information that I recommend reading it and keeping it close if you work in a nonprofit.