The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business by Peggy Anne Salz, Jennifer Moranz |, Paperback | Barnes & Noble
The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

by Peggy Anne Salz, Jennifer Moranz
     
 

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Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be!

With The Everything Guide to Mobile Apps, you'll

Overview

Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be!

With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover:

  • What to consider when developing an app
  • Which format best fits your needs and budget
  • How to stand out in the app market
  • The benefits of including apps in a marketing strategy
  • How creating an app can improve business revenue

From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

Product Details

ISBN-13:
9781440555336
Publisher:
Adams Media
Publication date:
03/18/2013
Pages:
304
Sales rank:
728,290
Product dimensions:
7.90(w) x 9.10(h) x 0.80(d)

Meet the Author

Peggy Anne Salz is the chief analyst and founder of MobileGroove, which produces and promotes custom research, strategic thought leadership, and knowledge resources for the global mobile industry. Her writing has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, and New Media Age. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac.

Jennifer Moranz is a marketing executive with more than seven years of experience in the mobile apps industry. Jennifer worked across various aspects of the mobile landscape. She currently leads marketing for Crittercism.

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