John K Waters has been covering the high-tech beat from Silicon Valley and the San Francisco Bay Area for nearly 20 years. He has written extensively about social media for a number of print and online publications, and he currently serves as Editor-at-Large for Application Development Trends. He is the author of several books, including The Everything Computer Book, Blobitecture, John Chambers and the Cisco Way, and Diablo: The Official Strategy Guide.
John Lester is an expert in online communities and market development using social networks and virtual worlds. He worked at Linden Lab, the creators of the virtual world Second Life, where he led the development of the education market and evangelized the use of virtual worlds for learning, simulation, and entertainment. John currently works to help organizations create and cultivate successful online communities using innovative technologies.