The Everything Guide to Starting an Online Business: The Latest Strategies and Advice on How To Start a Profitable Internet Business
304The Everything Guide to Starting an Online Business: The Latest Strategies and Advice on How To Start a Profitable Internet Business
304Paperback
-
PICK UP IN STORECheck Availability at Nearby Stores
Available within 2 business hours
Related collections and offers
Overview
Whether it is a full-time online consulting business or just selling your crafts on the side, starting an Internet enterprise is a very appealing prospect to a budding entrepreneur! The Everything Guide to Starting an Online Business is the perfect guide as you navigate the online market—no matter your experience level. From developing an idea to sharing it with the world, this expert manual provides information on:
- Determining what kind of business to create
- Developing a smart business plan and online presence
- Transitioning from brick and mortar to the virtual world
- Using vendor sites like Etsy
- Promoting the business with social media
Perfect for part-time entrepreneurs who want to make some extra cash or for full-timers who want one income stream, The Everything Guide to Starting an Online Business will help you get your businesses off the ground and onto the web!
Product Details
ISBN-13: | 9781440555305 |
---|---|
Publisher: | Adams Media |
Publication date: | 01/18/2013 |
Series: | Everything� Series |
Pages: | 304 |
Sales rank: | 520,190 |
Product dimensions: | 7.90(w) x 9.10(h) x 0.80(d) |
About the Author
Table of Contents
Top 10 Tips You'll Learn about Online Business 10
Introduction 11
01 Setting the Stage! 13
Self-Evaluation 14
Pros of Starting Your Own Business 15
Cons of Starting Your Own Business 16
Before You Start 18
The Upside of a Down Economy 19
Know What You Don't Know 21
Think Like a Businessperson 23
Talk to the Experts 25
Plan Your Exit Strategy Now 26
02 How Much Time Will You Spend? 27
Make Money in Your Spare Time 28
Building an Entire Business Operation 30
Hybrid Offline-Online Businesses 33
03 When Opportunity Knocks 35
The Upside to Downsizing 36
Your Idea, Someone Else's Know-How 38
Taking the Family Business Reins 38
Business Brokers Shop for You 40
Know What's Hot 40
04 Meet the Expert: You 42
Highlight Your Track Record 43
Licenses and Certifications 44
Advanced Degrees 44
How Many Letters Do You Need after Your Name? 45
Get on the Speaker Circuit 46
Blog Your Way to the Head of the Pack 47
05 Finding That Killer Idea 49
All You Need Is One Great Idea 50
Make Sure Your Idea Can Be Profitable 51
Buy a Proven Winner 52
06 Networking 54
Join Your Tribe 55
Civic Organizations 56
Associations and Organizations 57
Industry Awards 57
Professional Networking Groups 58
Volunteering as a Strategy to Meet New Customers 59
Social Networking Sites 60
07 Researching the Market 63
Conducting Market Research 64
Assessing Your Potential Market 65
Industry Trends 66
Scout Out the Competition 68
Find Your Niche 68
Name Your Business 70
Domain Names 72
08 Online Businesses 75
Business Acronyms 76
Online Product Sales 76
Online Services Sales 77
Information Marketing 77
E-Mail Course Delivery 78
Online App Sales 78
Membership Sites 79
Online Service Marketplaces 80
09 Working "in" the Web Machine 85
Web Design 86
Web Development 88
Content/Writing/Blogging/Tweeting 90
Search Engine Optimization and Search Engine Marketing 93
Training 96
Setting Fees 98
10 Caution-Online on the Edge 101
Fraud 102
Spam 105
Unethical Practices 106
Know Your Moral Compass 108
11 Structuring Your Business 109
Partnerships 110
Sole Proprietorships 112
Corporations 113
Limited Liability Company 116
Joint Ventures 117
Get Tax Advice Now! 118
12 Crafting a Business Plan 121
How to Know If You Need a Business Plan 122
Getting Ready 123
A Step-by-Step Guide 124
Financial Plan 131
Reviewing and Tweaking Your Plan 132
13 Get Your Capital Act Together 134
Finance Basics 135
How to Get Start-Up Cash 136
Venture Capital-Know All Your Options 137
Silent (or Not-So-Silent) Partners 139
Opening Funding Doors in Any Economy 140
Personal Credit Scores Matter 141
Prove Your Business to Be Loan-Worthy 142
Good Documents Are Gold 143
14 Put a Financing Plan in Place 145
Traditional Loan Offerings 146
Special Loan Programs 146
Loan Sources Other Than Banks 147
Vendors 147
How Soon to Profitability? 148
When You Have the Money in Hand 150
15 Regulations and Legal Matters 151
Licensing and Regulations 152
Inspections 153
Zoning Ordinances 153
Leases 154
Fictitious Name Forms 155
Trademarks, Patents, and Copyrights 156
Agencies, Agreements, and Regulations 157
Privacy, Age Restrictions, and Digital Rights 158
16 Locating Your Business 160
The Right Space 161
Storefront Businesses 162
Office Space 162
Manufacturing and Warehouse Space 163
Home-Based Businesses 164
Shared Services 165
17 Furnishings and Equipment 167
Assessing Your Needs 168
Comfort and Layout 169
Telephone Systems 170
Cost-Effective Decisions 171
Cost-Cutting Ideas 172
Technology-Get Up to Speed 173
18 Building Your Online Presence 179
What Is Your Site's Purpose? 180
Building a Website 181
Hiring a Professional Web Designer 182
Ten Tips for a Site That Sells 185
Web Hosting 186
Domain Names-Again 187
Preparing to Launch Your Site 188
19 The Laws of Website Attraction 191
Start with Market Research 192
Identifying Your Target Market 194
Reaching Your Market 195
Publicity 203
Search Engine Marketing: Bidding for Keywords and Clicks 204
SEO: Search Engine Optimization 205
Social Media Marketing: Power and Pitfalls 207
Link Exchanges 211
QR Codes 211
Posting in Forums and Groups 212
Offline Marketing 213
20 Selling Online 215
Service Business 216
Retail Sales 217
Get Linked with Compatible Sites 218
Auction Sales 218
Payment Options 220
Shopping Cart Concepts 221
Credit Card Gateways 223
21 Advanced Concepts: Converting Browsers to Buyers 225
Conversion 226
Landing Pages 228
Copywriting Tips 230
Squeeze Pages 232
Pop-Ups 233
Chat 233
Cross-Selling and Up-Selling 234
22 Customer Relationship Management 235
Capturing Nonbuyers 236
E-Mail Marketing 237
Marketing Automation 239
Opportunity Management 240
Play Fair When Getting Your Online Customers 240
23 Product and Services Management 242
Nimble Inventory Management 243
Product Procurement 243
Pricing Your Goods and Services 246
Services 248
Automated Fulfillment and Supply Chain 249
24 Employees: Choose Well, Manage Well 251
Prepping Before Hiring 252
Where to Find Your Staff 253
Staff Alternatives: Contractors, Freelancers, and Interns 255
Interviewing Candidates 256
Running Background Checks 258
Outsourcing 259
Virtual Assistants 261
Attracting and Keeping Great Employees 263
Establishing Rules and Policies 264
Show Them the Money-and Benefits 265
Letting People Go-Know the Law 266
25 Bookkeeping, Record Keeping, and Administrative Tasks 268
Good Records Keep Things Going Smoothly 269
Establish Bookkeeping Procedures 269
Keeping Track of Your Business 271
Choosing Accounting Software 273
Record Keeping and Administrative Needs 273
Who Should Do the Administrative Duties? 274
26 Insurance and Tax Information 276
What You Need to Pay and When 277
Proper Deductions Help Profits 277
Employment Taxes 279
Tax Planning with a Pro 281
Insurance and Risk Management 281
Evaluating Your Insurance Needs 283
Appendix A A Winner's Checklist-Tips and Tricks 287
Customer Service 288
Make Relationships the Highest Priority 288
Employee Development 288
Stay Abreast of Industry Changes 288
Make Your Company a Leader 289
Monitor Cash Flow 289
Planned Expansion 289
No One Knows Your Business Better Than You 290
Hold On to Your Sanity 290
Know When to Hold, Know When to Fold 290
Appendix B Case Templates 291
Making a Few Dollars on the Side 292
Building a Business All Online 292
Moving a "Real World" Business to the Web 293
Appendix C Additional Resources 296
Government and Association Sites 297
Other Reference Sites 297
Index 299