The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

by Steve Slaunwhite
     
 

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottomSee more details below

Overview

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line.

Features expert strategies for you to:

  • Write compelling headlines, tag lines, and leads
  • Avoid common copywriting mistakes
  • Strengthen brand development
  • Start a freelance copywriting business
  • Write copy for all media-print, radio, TV, and Web sites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Product Details

ISBN-13:
9781440524035
Publisher:
F+W Media
Publication date:
06/14/2007
Series:
Everything
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
304
Sales rank:
732,545
File size:
2 MB

Meet the Author

Steve Slaunwhite is an award-winning copywriter, author, and seminar leader. He has worked with such clients as UPS, Hewlett-Packard, Mitsubishi, AAA, and more than a hundred others. The author of several books including Start & Run a Copywriting Business and Secrets of Writing for the B2B Market, Slaunwhite also wrote the groundbreaking handbook 101 Writing Tips for Successful Email Marketing. His copywriting expertise has been featured in Inside Direct Mail, Direct Marketing News, and The Wall Street Journal. He lives in Brampton, Ontario.

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