Eric Yaverbaum heads Ericho Communications, one of the most sought-after consultancy firms in the country. He has overseen public relations programs for brands such as American Express, Sony, IKEA, and H&M. He previously served as president of Jericho Communications, the eleventh-ranked public relations firm in the country. Yaverbaum is the author of Leadership Secrets of the World's Most Successful CEOs and coauthor of Public Relations for Dummies. PR Week named him one of the heroes of the industry. He lives in New York City.
Erik Sherman is a writer, entrepreneur, and consultant. He has owned several small businesses and served as a business consultant to firms ranging from startups to Fortune 500 companies. As a journalist, Mr. Sherman has long covered business and interviewed major business figures, including the CEOs of ChevronTexaco, Sysco, and Kaiser Permanente, on issues of management and leadership. He lives in Colrain, MA.