The Expert Guide to Pay Per Click Marketing - “How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits!” AAA+++

The Expert Guide to Pay Per Click Marketing - “How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits!” AAA+++

by Peter James
     
 
PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these

Overview

PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)

Product Details

ISBN-13:
2940014330046
Publisher:
eBook
Publication date:
03/17/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
281 KB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >