The Expert's Edge: Become the Go-To Authority People Turn to Every Time

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Overview

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream ...

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More About This Book

Overview

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you've got The Expert's Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

1. Publish articles and books

2. Speak regularly to groups and companies

3. Inspire with “fresh” thinking

4. Attract ongoing media attention

5. Leverage the Internet creatively

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

Product Details

  • ISBN-13: 9780071495677
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/26/2007
  • Edition number: 1
  • Pages: 266
  • Sales rank: 915,845
  • Product dimensions: 6.30 (w) x 9.10 (h) x 0.91 (d)

Meet the Author

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

Table of Contents

Forethought: What Is the Expert's Edge?     ix
Acknowledgments     xv
Thoughtleading Today and in Days Past     1
The ROI of Thoughtleading: Why Experts with an Edge Make the Most Money     17
Are Thoughtleaders Made or Born?     39
Gauging Your Thoughtleading Potential     55
Developing Leading-Edge Ideas     67
The Five Pillars of Thoughtleading     83
Pillar 1A: Publishing Books     87
Pillar 1B: Publishing Articles     117
Pillar 2: Speaking to Groups and Followers     137
Pillar 3: Keeping Your Edge with Fresh Thinking     159
Pillar 4: Creatively Leveraging the Internet     183
Pillar 5: Making Vigorous Use of the Media     203
Maximizing Your Expert's Edge: Sales, Relationships, and a Loyal Following     221
How Thoughtleading Serves Us All     241
Afterthoughts     249
Index     257

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Posted April 6, 2010

    Great Book!

    This book by ken Lizotte is an excellent resource for anyone needing solid, practical advice on how to build professional credentials and a reputation as a leading authority in a chosen field. As a successful consultant and business owner, Lizotte obviously practices what he preaches. I started following his advice immediately, and already have an article accepted for publication in a trade journal.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 15, 2008

    Become the Go-To Authority in Your Field. . . .

    Ken Lizotte in The Expert's Edge, McGraw-Hill, 2008, has nailed it. If your eye is on the prize of becoming an authority in your field, this book is it. The Expert's Edge is riveting---- and real. You'll come away with real answers and a riveting plan of how you can become 'the Go-To Authority People Turn to Every Time.'

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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