The Facebook Guide to Small Business Marketing [NOOK Book]

Overview

Get on the same page as your customers—on Facebook

The power of Facebook is pretty awesome. Your customers are there, hanging out with each other, chatting about where they shop, what they're looking for, and what businesses they recommend. With the right Facebook presence, you can engage them through conversation, video, relevant messages, events, and other value-added content. And not only is Facebook the place to communicate with your customers, it's where they communicate ...

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The Facebook Guide to Small Business Marketing

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Overview

Get on the same page as your customers—on Facebook

The power of Facebook is pretty awesome. Your customers are there, hanging out with each other, chatting about where they shop, what they're looking for, and what businesses they recommend. With the right Facebook presence, you can engage them through conversation, video, relevant messages, events, and other value-added content. And not only is Facebook the place to communicate with your customers, it's where they communicate with each other — and with you. Here's what every busy small-business person needs to maximize the business power of Facebook.

  • Learn to design the ideal business Page
  • Integrate Facebook with your blog and website
  • Generate traffic with Check-in Deals and Sponsored Stories
  • Increase attention with Events and custom apps
  • Study the successful tactics of more than a dozen businesses

Use social media dashboards effectively

Create exciting video events

Learn from successful small businesses

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Product Details

  • ISBN-13: 9781118234761
  • Publisher: Wiley
  • Publication date: 2/5/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 288
  • Sales rank: 1,252,486
  • File size: 23 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Ramon Ray is editor and technology evangelist for Smallbiztechnology.com and regional development director at Infusionsoft. He produces the annual Small Business Summit, Taste of Technology Series, 12 Hours of Tech, and other events, and has written thousands of articles about technology for small businesses. Ramon is a former small-business technology consultant and a much sought-after conference speaker.

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Table of Contents

Introduction  xxiii

Chapter 1: Learning Facebook Basics 1

Chapter 2: Designing a Business Page 9

Chapter 3: Drawing More People to Your Page 39

Chapter 4: Making Money on Facebook 71

Chapter 5: Boosting Your Website with Facebook 107

Chapter 6: Creating Facebook Events 131

Chapter 7: Using Facebook to Generate Local Store Foot Traffic 145

Chapter 8: Catching Media Attention Using Facebook 169

Chapter 9: Leveraging Facebook as a Platform 187

Chapter 10: Creating and Using Facebook Apps 199

Chapter 11: Learning Lessons from Real Businesses 219

Appendix A: Resources 237

Glossary 243

Index 247

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