The Fashion Sleuth: How to Resource the Internet for Fashion / Edition 1

The Fashion Sleuth: How to Resource the Internet for Fashion / Edition 1

by M. Kathleen Colussy
     
 

ISBN-10: 0131727621

ISBN-13: 9780131727625

Pub. Date: 11/02/2005

Publisher: Prentice Hall

The clear objective of this book and CD are to help the reader overcome any Internet research-phobia. The book was written to help the reader dispel the fears of inadequacy about the unknown or feelings of perhaps being inept or insecure. The goal is to make the reader proficient and confident in using the Internet and the computer as a tool for conducting research

Overview

The clear objective of this book and CD are to help the reader overcome any Internet research-phobia. The book was written to help the reader dispel the fears of inadequacy about the unknown or feelings of perhaps being inept or insecure. The goal is to make the reader proficient and confident in using the Internet and the computer as a tool for conducting research. The focus of the book's instructional information has been geared to the industry professional specifically for fashion; however, the book is not limited to the fashion professional. The reader will soon discover that much of this book is not about fashion - but rather about how-to successfully research.

Practical Industry Insider Interviews: Real-world examples, interviews and images on researching online/Complete Companion CD: Over 1,600s URLs in easy to understand categories/Complete Glossaries on the CD/Easy to Understand and Follow Step-By-Step Exercises/Cases Studies.

The focus of the book's instructional information has been geared to the industry professional specifically for fashion, but is an excellent resource for anyone wanting to learn how-to research successfully using the Internet.

Product Details

ISBN-13:
9780131727625
Publisher:
Prentice Hall
Publication date:
11/02/2005
Series:
Pearson Custom Library: Fashion Series
Edition description:
BK&CD-ROM
Pages:
176
Product dimensions:
5.82(w) x 9.04(h) x 0.34(d)

Table of Contents

  1. Sourcing What is it? And Who Needs it?
  2. Traditional Resources — Then and Now.
  3. Using Non-traditional Resources — The Internet.
  4. Internet & Search Engine Savvy.
  5. The Deep Web Myths and Marvels.
  6. Industry Insiders and Interviews.
  7. Strategic Links at a Glance.
  8. Exercises.
  9. Case Studies.

Glossaries.

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