The Fashion Sleuth: How to Resource the Internet for Fashion / Edition 1

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Let’s test your Internet Savvy…

Do you know what the Deep Web is? Are you familiar with Spiders, Boutique Search Engines and Blogs? Do you know how to use Search Engine Math? When it comes to Internet skills do you struggle with going beyond Google™? How quickly can you locate business and marketing information such as finding statistics for the largest growing segment of the US population or what colors will be popular two years from now? Having trouble answering these questions? You’re not alone! Regardless of which brands of the creative world you are studying or working in, information fluency is the most needed skill for the 21st century.

Here’s what you’ll find in this text and on the accompanying CD…

  • Going beyond Google™ – how to conduct traditional and non-traditional research
  • How to use Boolean Logic and Search Engine Math
  • How to conduct an Advanced Search online
  • How to better understand and mine the Deep Web
  • CD includes over 1,6000 URL’s including links for:
    • Art and artist
    • Business and marketing
    • Exhaustive list for the many museums world-wide
    • Listings for the leading fashion trade organizations, trade shows and merchandise marts
    • Extensive designer links
    • Complete list of the leading Career Sites
    • Leading U.S. government sites
    • Global sourcing sites by country
    • Buying offices for the major U.S. retail stores
    • Forecasting trends and statistic sites
    • Libraries online including URLs for clichés, quotes, textiles glossaries, traditional dictionaries and more online

Also, included are numerous interviews and insights from leading experts on how to research, sample exercises and case studies.

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Product Details

  • ISBN-13: 9780131727625
  • Publisher: Prentice Hall
  • Publication date: 11/2/2005
  • Series: Pearson Custom Library: Fashion Series
  • Edition description: BK&CD-ROM
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 5.82 (w) x 9.04 (h) x 0.34 (d)

Table of Contents

  1. Sourcing What is it? And Who Needs it?
  2. Traditional Resources — Then and Now.
  3. Using Non-traditional Resources — The Internet.
  4. Internet & Search Engine Savvy.
  5. The Deep Web Myths and Marvels.
  6. Industry Insiders and Interviews.
  7. Strategic Links at a Glance.
  8. Exercises.
  9. Case Studies.


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